# Dual Personality Lookbooks The George Wu Spring/Summer 2010 Collection is Mischievous By Annie Ho | Published 2010-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/george-wu-spring-summer-2010-collection References: [fashionising](http://www.fashionising.com/pictures/s--George-Wu-Spring-Summer-2010-2011-Collection-7241-1.html) & [georgewu.au](http://www.georgewu.com.au/) The title 'ANTIDOTE INTOXICATION' perfectly sums up the new George Wu Spring/Summer 2010 collection. The theme for this line is [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25). What's interesting about this lookbook are the shadows, which have a life all their own. The model looks sweet and innocent, while the shadow shows a darker side. **Implications** - The concept certainly makes the lookbook very entertaining to browse through. The model is styled in [pretty dresses, short skirts](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), tummy-bearing tops and long vests. Throughout the lookbook the model is also styled with a tiny hat upon her head that looks like a crown. Do you like the concept behind the Gorge Wu Spring/Summer 2010 collection? ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 89% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Shadow Play Fashion:** Opportunity for fashion companies to explore the use of shadows in their lookbooks as a unique way to add interest and depth to their collections. - **Mischievous Themes:** Opportunity for fashion designers to adopt playful and mischievous themes in their collections to stand out and add a sense of humor to their brand. - **Contrasting Color Schemes:** Opportunity for fashion designers to experiment with black and white color schemes in their collections to create a bold and graphic visual impact. ### Where This Applies - **Fashion:** The fashion industry can explore the use of shadows and playful themes in their collections to create a signature look and stand out in the market. - **Photography:** Opportunity for photography studios to experiment with shadow and light to create unique and visually stunning imagery for fashion brands. - **Graphic Design:** Opportunity for graphic designers to create bold and contrasting black and white visual branding for fashion companies and products. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)