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# Viral Baby Maturvertising
George Simmons in 'Re-Do' Takes a Second Look at Life

By Tisah Tucknott | Published 2009-06-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/george-simmons-re-do
References: [funnyordie](http://www.funnyordie.com/videos/8f7cafcb30/george-simmons-in-re-do)

Justin Long and George Simmons are featured in the above video, "Re-Do." It seems as if the sole purpose of this video is to show that, sometimes, it takes becoming a baby to learn how to be a man.

George Simmons, who resembles Adam Sandler (he plays Craig in the clip), is given a second chance at youth by a wizard, which transforms him into a baby.

The Re-Do comical excerpt will hopefully send a message to those confused about life (or to those who are just REALLY immature).

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 10% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Comedic Age Regression:** The trend of age regression being used as a comedic device in media and advertising presents an opportunity for disruptive innovation in both entertainment and marketing.
- **Humorous Life Lessons:** The trend of using humor to convey deeper life lessons provides an opportunity for innovative approaches to education and self-help.
- **Magical Transformations:** The trend of magical transformations in storytelling can inspire creative developments in the gaming and animation industries.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry has the potential to disrupt norms in storytelling and brand marketing by incorporating comedic age regression in its content.
- **Marketing and Advertising:** Incorporating humor and age regression in brand messaging can create disruptive innovations in the marketing and advertising industry.
- **Education and Self-help:** Innovative approaches to conveying deeper life lessons through humor and age regression can disrupt the education and self-help industries.

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