# Juxtaposed Animal Campaigns The George Logan Big Cat Little Cat Advertisements Are Contrasting By Jordy E | Published 2013-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/george-logan References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/george-logan-whiskas-big-cat-little-cat) & [georgelogan](http://www.georgelogan.co.uk/) The George Logan Big Cat Little Cat advertisement campaign has been produced for the [Whiskas](https://www.trendhunter.com/trends/whiskas-purradise) brand. Delivered within each of these images are humorous juxtapositions of African wildlife standing next to tiny felines, making the pairings quite fun to look at. A small cat trails behind elephants, zebras, cheetahs and giraffes in the series, making the animal barely visible in each of the snapshots. Supporting Logan's endeavors is the ad firm [Abbott Mead Vickers](https://www.trendhunter.com/trends/food-for-health) [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) who also backed the associated slogan of, "Feeding your cat's instincts." South Africa's Shanwari region provides the backdrop for Big Cat Little Cat. The message delivered therein is clear: with this brand of pet food, one's cat can take on its untapped livelihood, and may even assume safari-esque behavior. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Humorous Juxtapositions:** Opportunity for brands to create campaigns that use humorous juxtapositions to attract and engage consumers. - **Feeding Cat's Instincts:** Potential for pet food brands to tap into the concept of feeding a cat's instincts as a marketing strategy. - **Safari-esque Behavior:** Opportunity for pet owners to view their cats as exhibiting safari-esque behavior, leading to potential for new products and experiences. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create innovative campaigns using humorous juxtapositions to capture audience attention. - **Pet Food:** Potential for pet food brands to align their products with feeding a cat's instincts to differentiate themselves in the market. - **Pet Accessories:** Opportunity for pet accessory brands to create products and experiences that enhance the safari-esque behavior of cats. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)