# Celebrity-Led Climate Change PSAs This George Clooney PSA Approaches a Sensitive Topic with Humor By Kalin Ned | Published 2019-05-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/george-clooney-psa References: [fastcompany](https://www.fastcompany.com/90346515/george-clooney-releases-psa-against-climate-change-dumbfkery?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [youtube](https://www.youtube.com/watch?v=0Ab4BRAQElw) This George Clooney PSA aired on Jimmy Kimmel Live! earlier this week. The video content tackles the sensitive topic of [climate change](https://www.trendhunter.com/trends/kwalee) and enhances its impact by making [playfully satirical jabs](https://www.trendhunter.com/trends/skin-obsessed) at individuals who systematically deny that the planet's ecosystem is warming up. The George Clooney PSA is quite direct and unapologetic. Its strength lies in the fact that the "actor, director, and two-time Sexiest Man Alive" boldly calls out an "epidemic of dumbf**k idiots." The announcement has the potential to generate great impact for its viewership as the format is made to be relatable and even rebellious in some sense of the word as it stands up against authority. In addition, the tongue-in-cheek delivery will surely make it easier to accept, while George Clooney alone will also generate interest. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Satirical Climate Change Psas:** This trend presents an opportunity for brands and celebrities to create humorous and engaging PSAs that raise awareness about climate change. - **Direct and Unapologetic Messaging:** This trend offers an opportunity for businesses to communicate their messages boldly and authentically, resonating with audiences and potentially driving impactful change. - **Relatable and Rebellious Delivery:** This trend allows brands and influencers to connect with audiences by delivering content that stands out against authority and promotes a sense of rebellion and empowerment. ### Industries Being Reshaped - **Entertainment:** This industry can leverage satirical climate change PSAs to entertain and educate audiences, creating meaningful engagements. - **Advertising:** This industry can explore direct and unapologetic messaging to create compelling campaigns that grab attention and drive brand awareness. - **Social Media:** This industry can capitalize on the relatable and rebellious delivery trend to create viral content that resonates with users and sparks conversations about important issues. ## Related on Trend Hunter - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md)