# Cooking With Celebrity Sweat When PETA Cooks, You Get Clofu: George-Clooney Flavored Tofu By Alex Covert | Published 2009-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/george-clooney-flavored-tofu-clofu References: [preview3.accesshollywood](http://preview3.accesshollywood.com/news/george-clooneyflavored-tofu-peta-unveils-plans-for-clofu_article_15553?__source=rss|news) “As a mammal, I'm offended,” was actor George Clooney's response to the People for the Ethical Treatment of Animals ([PETA](https://www.trendhunter.com/trends/animal-intelligence)) and their latest advance in obtaining celebrity endorsement for their cause. What was George offended by? Evidently, PETA wants to use more than Mr. Clooney's name - they want to use his sweat! Wait, it gets better. They want to take his perspiration and make it into George Clooney–flavored tofu, or CloFu. **Implications** - Consumers are fascinated with celebrities because they represent benchmarks of success in North American society. Corporations may consider offering consumers products and services which emulate a celebrity lifestyle in order to generate revenue. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsement:** Exploring the use of celebrities to endorse products and services, such as George Clooney-flavored tofu. - **Celebrity Lifestyle Emulation:** Creating products and services that allow consumers to mirror the lifestyle of their favorite celebrities. - **Fascination with Celebrities:** Capturing consumer interest by leveraging the fascination with and admiration for celebrities. ### Industries Being Reshaped - **Food Manufacturing:** Opportunity for food manufacturers to create unique flavors and products linked to celebrity endorsements. - **Marketing and Advertising:** Developing innovative campaigns that tap into the allure of celebrity endorsement and lifestyle emulation. - **Consumer Products:** Creating a range of consumer products that enable customers to experience aspects of a celebrity lifestyle. ## Related on Trend Hunter - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Spicy Marinated Tofu Products](https://www.trendhunter.com/trends/tofoo-sriracha.md) - [Crispy International Cuisine Tofus](https://www.trendhunter.com/trends/lightly-fried-tofu.md) - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Celebrity Cooking Series](https://www.trendhunter.com/trends/what-the-truff.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md)