# Hollywood Peacemakers George Clooney Moderates AMPTP & SAG Disputes By Bianca | Published 2008-06-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/george-clooney-amptp-sag References: [entertainment.timesonline](http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/article4238021.ece) George Clooney has stepped up to help initiate peace after yet another [Hollywood](https://www.trendhunter.com/trends/new-england-ipa) production shutdown. He's mediating a pay dispute that has caused major tensions between actors like Tom Hanks and Jack Nicholson. "Rather than pitting artist against artist, maybe we could find a way to get what both unions are looking for," Clooney said. "Because the one thing you can be sure of is that stories about Jack Nicholson versus Tom Hanks only strengthen the negotiating power of the AMPTP." Nicholson is on the Screen Actors Guild (SAG) side along with Ben Stiller, while the [American Federation of Television and Radio Artists](https://www.trendhunter.com/trends/ram-truck) (AFTRA) side has stars like Hanks and Alec Baldwin, Kevin Spacey and Morgan Fairchild. "Millions more Americans are likely to turn to [iPhones](https://www.trendhunter.com/trends/developer-academy) and Wii games for entertainment, hastening what some regard as Hollywood's inevitable obsolescence," the Times Online predicts if the TV show is in fact canceled. By the way, this isn't the first step Clooney has taken to resolving issues. The actor, along with fellow Ocean's 11 cast members, Matt Damon and Brad Pitt, has launched an awareness and aid campaign for Myanmar. Their group, Not On Our Watch, headed the campaign with the slogan, "Burma's neighbors have the power to help victims who remain desperately in need." After news like this, women who liked George before are sure to swoon even more now! ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Pay Dispute Mediation:** The involvement of George Clooney in mediating the pay dispute highlights the trend of using influential figures to resolve conflicts in the entertainment industry. - **Actor Union Tensions:** The tensions between the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) demonstrate the ongoing trend of conflicts within actor unions. - **Entertainment Industry Disruption:** The potential cancellation of the TV show due to the pay dispute showcases the disruptive innovation opportunity for digital entertainment platforms like iPhones and Wii games to replace traditional Hollywood productions. ### Industries Being Reshaped - **Entertainment Unions:** The conflicts within actor unions highlight the need for innovative solutions and negotiations in the entertainment industry. - **Digital Entertainment Platforms:** The potential shift towards iPhones and Wii games as entertainment alternatives suggests an opportunity for disruptive innovation in the digital entertainment industry. - **Celebrity Philanthropy:** The involvement of George Clooney and his group, Not On Our Watch, in aid campaigns showcases the potential for disruptive innovation in the celebrity philanthropy industry. ## Related on Trend Hunter - [Troops-Supporting Coffee Brands](https://www.trendhunter.com/trends/hanx-for-our-troops.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Entertainment Industry Expansions](https://www.trendhunter.com/trends/starbucks-studio.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Standalone Celebrity Popcorn Brands](https://www.trendhunter.com/trends/backstage-popcorn1.md) - [Actress Retail Brand Ambassador](https://www.trendhunter.com/trends/uniqlo-global-brand-ambassador.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Actor-Mocking Ales](https://www.trendhunter.com/trends/new-england-ipa.md)