# Nudevertising Jewelry Freja Beha Erichsen Bares All for Georg Jensen Campaign By Renee Ramsarran | Published 2011-01-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/georg-jensen-campaign References: [ftape](http://www.ftape.com/media/?p=16097) & [georgjensen](http://www.georgjensen.com/) Danish Model Freja Beha Erichsen is draped in nothing but jewels as the face of the Spring/Summer 2011 Georg Jensen campaign. The intimate spread is an ideal pairing for the two, with the supermodels’ rapidly rising popularity and Jensen’s reputation as Denmark’s oldest and most esteemed luxury brands. Lying naked on a sheepskin rug adorned with just a [delicate beaded necklace](https://www.trendhunter.com/trends/sculptural-jewelry-piece) on, the beautiful brunette says she was grateful to represent the brand. “Georg Jensen is a Danish brand, I’m a Danish model and there are not too many of us. Therefore doing the campaign for Georg Jensen was something really special to me. Georg Jensen is such a unique brand and being part of this iconic design company is an honor – and great fun”, stated Freja Beha Erichsen The [provocative Spring/Summer 2011](https://www.trendhunter.com/trends/mwcurated) Georg Jensen campaign is set to be released next month. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Nudevertising:** Nudevertising can be leveraged by the luxury industry to create provocative and intimate campaigns. - **Model Ambassadors:** Using models as brand ambassadors can help brands to connect with their target audience and create a unique identity. - **Iconic Design:** Creating iconic designs can help luxury brands to differentiate themselves and stand out in a crowded market. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry can use nudevertising to create provocative and intimate campaigns that help to differentiate their brands and create a unique identity. - **Jewelry:** Jewelry companies can leverage iconic designs to create unique and distinctive pieces that stand out in a crowded market. - **Modeling Agencies:** Modeling agencies can position themselves as providers of brand ambassadors and help connect models with luxury brands to create provocative and intimate campaigns. ## Related on Trend Hunter - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Mid-Century Design Stores](https://www.trendhunter.com/trends/georg-jensen-1.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)