# Darkly Demure Water Purifiers The GRAYL Covert Black GeoPress Purifier is Stylishly Health-Focused By Michael Hemsworth | Published 2020-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/geopress-purifier References: [blessthisstuff](https://www.blessthisstuff.com/stuff/culture/drinks/grayl-covert-black-geopress-purifier/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [grayl](https://grayl.com/products/geopress-purifier-covert-black) The [GRAYL](https://www.trendhunter.com/trends/grayl-ultrapress) Covert Black GeoPress Purifier is a limited-edition of the brand's namesake water purifier that will provide campers or adventurers alike with a stylish alternative for their outdoor everyday carry (EDC) collection. The water purifier has a stealth, all-black design that is capable of providing 24 ounces of [purified drinking water](https://www.trendhunter.com/trends/portable-water-filtration-system) in just eight seconds flat. This is done by simply filling the cup with water from any source before pressing the purifier unit inside to keep thirst-quenching H2O within reach at all times. The GRAYL Covert Black GeoPress Purifier removes 99.99% of the bacteria and viruses that could be lurking in water, while also working to eliminate chemicals, particulates and heavy metals. A purifier cartridge will provide up to 350 presses or the equivalent of around 250 liters of fresh water before needing to be swapped out. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Stylish Outdoor Essentials:** Designing outdoor essential items such as water purifiers that serve their purpose and are also stylish. - **Rapid Water Purification:** Developing water purifiers with rapid purification that can provide clean and drinkable water in seconds. - **Effective Bacteria Elimination:** Innovating water purifiers that can remove 99.99% of the bacteria and viruses present in water. ### Where This Applies - **Outdoor Gear Industry:** There is a significant opportunity for outdoor gear companies to create stylish and effective outdoor essentials like water purifiers. - **Health and Wellness Industry:** The health and wellness industry can invest in rapid water purifiers that can provide clean and drinkable water for their customers. - **Environmental Industry:** Companies in the environmental industry can produce water purifiers that effectively eliminate bacteria and viruses present in water, thus creating a safer environment. ## Related on Trend Hunter - [Speedy Water Purification Bottles](https://www.trendhunter.com/trends/grayl-ultrapress.md) - [Titanium-Made Water Purifiers](https://www.trendhunter.com/trends/grayl-ultrapress-titanium-purifier.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Bacteria-Killing Water Bottles](https://www.trendhunter.com/trends/uvc-selfcleaning-water-bottle.md) - [Extra-Rugged Water Filter Systems](https://www.trendhunter.com/trends/gravity-filter-system.md)