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# Durable Dual-Tone Water Purifiers
The GeoPress Chroma Collection from GRAYL Offers New Colorways

By Josh Thompson-Persaud | Published 2021-05-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/geopress-chroma-collection
References: [grayl](https://grayl.com/collections/geopress/products/geopress-purifier-bali-blue)

The GeoPress Chroma Collection from outdoor equipment brand GRAYL adds new two-tone colorways to its line of durable and accessible water purifiers. The collection consists of three color combinations: Bali Blue with orange accents, Oasis Green with orange accents, and Wandered Red with light blue accents. The GeoPress Chroma Collection adds playful new hues to any outdoor gear ensemble.

The GeoPress products are 24-ounce high-performance purifiers that improve the taste, smell, and clarity of the water. The water purifiers use an easy three-step process that routes liquid through the bottles' integrated filters. GeoPress purifiers protect travelers by limiting cross-contamination and removing waterborne pathogens like viruses, bacteria, and protozoan cysts. The new colorways of the GeoPress Chroma Collection can be found on the GRAYL site.

Image Credit: GRAYL

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 56% | Activity: 37% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Dual-tone Outdoor Gear:** Outdoor equipment brands can innovate by introducing dual-tone colorways to their products, making them more stylish and visually appealing.
- **High-performance Water Purifiers:** Brands offering durable and accessible water purifiers with easy three-step processes and integrated filters are likely to gain traction in the outdoor equipment market.
- **Waterborne Pathogen Protection:** Companies that prioritize cross-contamination prevention and pathogen removal in their water purifiers can resonate with travelers concerned about water safety.

### Sectors Adopting This

- **Outdoor Equipment:** The outdoor equipment industry can benefit from incorporating water purification technology into their products for added value to the consumer.
- **Travel and Tourism:** The travel and tourism industry can leverage high-performance water purifiers to promote safety and convenience for consumers on the go.
- **Environmental Sustainability:** The water purification industry can innovate and expand by offering sustainable solutions for outdoor enthusiasts concerned about their environmental impact.

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