# Geography-Inspired Teas This Vivid Tea Branding Reflects the Stories of Where It Contents are From By Mishal Omar | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/geographyinspired References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/08/teastories.html) & [anagrama](http://www.anagrama.com/) 'Teastories' is a series of [geography-inspired teas](https://www.trendhunter.com/trends/studio-ghibli-tea) that feature [educational branding](https://www.trendhunter.com/trends/good-to-read) that is also playful and bright. Designed by the creative agency 'Anagrama,' the teas' brand is based in Vienna and has a wide variety of options. With different products that include black tea from Sri Lanka and green tea from Japan, each of the teas in this collection reveal a different story. The packaging itself features [abstract artwork](https://www.trendhunter.com/trends/fruit-bliss) that comes in shapeless forms -- with large swipes of colors representing the types of teas that are featured inside. The teas offer a variety of benefits including relaxation, detoxification and vibrant flavors. This geography-inspired tea is bold and colorful, allowing for the brand to reach a younger demographic. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Geography-inspired Products:** Using the unique characteristics of different geographical locations as inspiration for product design or branding can result in eye-catching and interesting offerings. - **Playful Branding:** Incorporating playful, colorful packaging and educational information on products can attract a younger demographic and add a new dimension to traditional offerings. - **Educational Packaging:** Designing product packaging that is educational and informative in addition to being aesthetically pleasing can be a way to stand out on the shelf and provide added value for customers. ### Sectors Adopting This - **Tea Industry:** Incorporating geography and storytelling into tea branding and packaging can differentiate a brand in an increasingly crowded market and tap into the trend of wellness-focused consumer behavior. - **Food and Beverage Industry:** The use of storytelling and eye-catching design in food and beverage products can help capture consumers’ attention and convey brand messaging in a memorable way. - **Tourism Industry:** Partnering with brands and products that are inspired by, or have a connection to, a specific destination can add an extra dimension to travel experiences and provide stimuli for travelers’ memories. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md) - [Humorous Green-Tea Brand Campaigns](https://www.trendhunter.com/trends/gen-tea.md) - [Travel-Inspired Tea Collections](https://www.trendhunter.com/trends/magic-hour-wanderlust-tea.md)