# Rebranded Skate Sneakers Designer Geoff Mcfetridge Adds His Unique Touch to These Nike Sneakers By David Ingram | Published 2015-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/geoff-mcfetridge References: [sneakernews](http://sneakernews.com/2015/10/15/nike-teams-up-with-geoff-mcfetridge-yet-again/) & [championdontstop](http://championdontstop.com/) [Nike](https://www.trendhunter.com/trends/ps8-skate-sneaker) Skateboarding has enlisted the help of designer and past collaborator Geoff McFetridge for these [Nike Skateboarding sneakers](https://www.trendhunter.com/trends/nike-sb-2). The new release reimagines the shoe model from the ground up, and every part of Nike's branding has been given a full makeover. The iconic Nike swoosh has been applied with uneven edges, while the heel and shoe tongue branding has been stitched in a typeface that looks as if Geoff McFetridge wrote it himself. The shoes even have the words "Nike Skateboarding" written all over them in a bold black ink design. Besides the unique Nike Skateboarding rebranding, these shoes feature the 'Blazer' high-top silhouette with an all-white sole, an attractive suede tan upper and bright orange-colored accents featured throughout. While there is no current release date, these [personalized skate sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca) show a highly creative collaborative effort. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Reimagined Branding:** Disruptive innovation opportunity: Brands can collaborate with designers to create unique and personalized branding experiences that captivate consumers. - **Customized Sneaker Design:** Disruptive innovation opportunity: Offering customizable sneaker designs allows brands to appeal to individuality and create unique products that stand out in the market. - **Creative Collaborative Efforts:** Disruptive innovation opportunity: Collaborating with designers fosters creativity and allows for the development of innovative and exclusive product offerings. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity: Footwear brands can explore unique branding and design collaborations to create new and distinctive sneaker collections that resonate with consumers. - **Fashion:** Disruptive innovation opportunity: Fashion brands can leverage collaborative efforts with designers to reimagine branding and create bold and distinctive products that capture consumer attention. - **Sporting Goods:** Disruptive innovation opportunity: Sporting goods companies can collaborate with designers to create personalized and innovative products that elevate the athletic experience and meet the evolving demands of consumers. ## Related on Trend Hunter - [Dynamic Patterned Skate Sneakers](https://www.trendhunter.com/trends/ps8-skate-sneaker.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Laceless Textural Mid-Cut Sneakers](https://www.trendhunter.com/trends/diorr-greenwood.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [All-White Exclusive Skate Sneakers](https://www.trendhunter.com/trends/orange-label-dunk-low-pro-sb.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md)