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# Expressive Everyday Graphics
Geoff McFetridge's Ivory & Black Exhibit Mimics Daily Interactions

By Jordy E | Published 2012-09-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/geoff-mcfetridge-ivory-black
References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/31864868243/geoff-mcfetridge-around-us-and-between-us) & [championdontstop](http://championdontstop.com/site3/champ.html)

Geoff McFetridge's Ivory & Black gallery exhibit is now on display at the London space. The Los Angeles-based artist has been for the most part associated with [film production](https://www.trendhunter.com/trends/wes-anderson-the-archives), especially given his highly esteemed work with *The Virgin Suicides* and *Where The Wild Things Are.*

McFetridge has broke with his on-screen past with these [graphic illustrations](https://www.trendhunter.com/trends/what-are-you-looking-at). The [solo show](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition), titled *'Around Us & Between Us,*' is modeled after everyday occurrences. A couple that the artist observed riding together on a bike was an image that remained seared in his mind, and is now one of the primary subjects of his collection.

The beauty of his work is in the mundane, which when done up with McFetridge's touches, come across as anything but dull.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 5% | Activity: 2% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### Key Themes Behind This Trend

- **Expressive Everyday Graphics:** This trend presents an opportunity for graphic designers to infuse mundane elements with artistic creativity.
- **Illustrating Real-life Experiences:** Trend of depicting real-life experiences through an artistic lens presents opportunity for artists to showcase the beauty in the mundane.
- **Mixing Mediums in Exhibitions:** Trend of mixing traditional mediums, such as graphic illustrations, with live exhibitions creates immersive experiences.

### Where This Applies

- **Graphic Design:** The trend of expressive everyday graphics presents an opportunity for graphic designers to create compelling visual content for marketing campaigns.
- **Art:** This trend presents an opportunity for artists to showcase their talent by depicting real-life experiences through an artistic lens.
- **Exhibition and Event Planning:** The trend of mixing mediums in exhibitions presents an opportunity for event planners to create unique and engaging experiences for attendees.

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