# Canadiana Capsule Collections The Geoff McFetridge for North Star Line Reinvents Patriotism By Sarah Moore | Published 2012-06-23 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/geoff-mcfetridge-for-north-star References: [northstarsportswear](http://www.northstarsportswear.ca/) & [championdontstop](http://championdontstop.com/site3/champ.html) In the spirit of Canada Day, the Geoff McFetridge for North Star line was created as a means to celebrate national pride in a new and hip way. Traditionally, patriotic Canadian apparel conjures up images of beavers and maple leaves, but the designer of this [special edition collection](https://www.trendhunter.com/trends/heart-to-heart) decided to bring a fresh spin to that notion. A collaboration between the [classically Canadian sportswear line](https://www.trendhunter.com/trends/look-for-the-leaf) North Star and highly acclaimed designer Geoff McFetridge, the lineup includes a series of men’s and women’s tanks and tees featuring a sneaker-clad moose and a kaleidoscopic-eyed teddy bear. The first ever [collaboration collection](https://www.trendhunter.com/trends/world-series-collection) from the sports brand also includes two hoodies—for both the ladies and the fellas. All of the clothing is manufactured in Canada to maintain that national pride element and features a variety of different color variations. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Key Themes Behind This Trend - **Patriotic Apparel with a Twist:** The trend towards national pride-inspired clothing infused with modern design elements presents an opportunity for disruptive innovation in the fashion industry. - **Collaborations Between Established Brands and Designers:** The trend towards cross-discipline collaborations in the fashion industry presents an opportunity for disruptive innovation and new product development. - **Sustainable Manufacturing:** The trend towards manufacturing apparel locally and sustainably presents an opportunity for disruptive innovation and increased consumer demand for environmentally responsible clothing. ### Where This Applies - **Fashion:** The Canadiana Capsule Collections represent an opportunity for disruptive innovation and new product development in the fashion industry. - **Sportswear:** This collaboration between the North Star sportswear line and designer Geoff McFetridge presents an opportunity for disruptive innovation in the sportswear industry with unique and trendy designs. - **Manufacturing:** The Canadiana Capsule Collections' commitment to manufacturing in Canada presents an opportunity for disruptive innovation and increased demand for locally and sustainably made clothing. ## Related on Trend Hunter - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md)