# Atmospheric Unisex Lookbooks The New GEO Collection Was Paired with a Space-Inspired Editorial By Riley von Niessen | Published 2016-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/geo-collection References: [hypebeast](http://hypebeast.com/2016/11/geo-2016-low-earth-collection) & [geomerch.store](https://geomerch.store/) For the new GEO collection, the fashion label continues to imbue [high-end apparel with remarkable graphics](https://www.trendhunter.com/trends/the-future-is-not-set) that are sure to get its wearer noticed. In order to promote its latest styles, the brand released a lookbook that it dubbed 'Low Earth' -- which speaks to the [galactic elements](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage) it consistently draws from. As the designer of the 2016 Fall/Winter GEO collection explained, "The imagery is paired up with cutaways of the [Apollo 11](https://www.trendhunter.com/trends/mission-to-the-moon-1969-watch) mission, first manned mission to the moon." In doing so, the brand is able to show where its inspiration came from in a more direct manner -- prompting consumers to get a better understanding of the creativity that played into the designs. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **High-end Graphic Apparel:** Opportunity to incorporate remarkable graphics into high-end apparel that will stand out. - **Galactic Fashion:** Opportunity to draw inspiration from space and create space-themed fashion collections. - **Direct Inspiration Communication:** Opportunity to showcase the inspiration behind designs in a more direct manner for consumers to better understand and appreciate the creativity. ### Where This Applies - **Fashion:** Fashion industry can explore incorporating remarkable graphics into high-end apparel and creating space-inspired collections. - **Graphic Design:** Graphic design industry can collaborate with fashion brands to create high-end apparel with unique and eye-catching graphics. - **Marketing and Advertising:** Opportunity for marketing and advertising professionals to develop innovative strategies to communicate the inspiration behind designs and engage consumers. ## Related on Trend Hunter - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md)