# Toy Boyfriend Reality Shows Genuine Ken Searches for the Perfect Barbie Companion By Michael Hines | Published 2011-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/genuine-ken References: [buzzfeed](http://www.buzzfeed.com/sharethrough/epic-battle-over-who-will-be-the-nextbarbie-1ohx) & [genuineken](http://genuineken.com/index.php) I can only assume that everyone else across the world is as fired up about the first season of Genuine Ken as I am. Genuine Ken is a new [reality game show](https://www.trendhunter.com/trends/pretzel-crust-island) on [Hulu](https://www.trendhunter.com/trends/casa-bacard) hosted by Whitney Port in which eight men vie for the title of the all-American boyfriend Ken. If you took that above paragraph as a joke, then I recommend you watch the trailer for Genuine Ken above. It is nice to see Ken [stealing the spotlight away from Barbie](https://www.trendhunter.com/trends/barbie-dream-fest) for a change. I have to admit that Genuine Ken does look intriguing. Maybe I'll tune in just to see what it's all about. (Don't mock me.) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 10% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Reality Game Shows:** Disruptive innovation opportunities lay in creating reality game shows with unique and engaging concepts. - **Online Streaming:** Disruptive innovation opportunities exist in developing new online streaming platforms that cater to niche audiences. - **Gender-focused Marketing:** Disruptive innovation opportunities can be found by challenging traditional gender norms and creating marketing campaigns that appeal to a wider audience. ### Sectors Adopting This - **Entertainment:** Disruptive innovation opportunities arise within the entertainment industry by creating innovative and captivating content. - **Technology:** Disruptive innovation opportunities can be found in developing new technologies that enhance the online streaming experience. - **Marketing:** Disruptive innovation opportunities lay in reimagining marketing strategies and targeting demographics in unconventional ways. ## Related on Trend Hunter - [Boxed Toy Couples Costumes](https://www.trendhunter.com/trends/barbie-ken-box-couple-costume.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Life-Sized Doll Dreamhouses](https://www.trendhunter.com/trends/barbies-dreamhouse.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Reality Show-Inspired Games](https://www.trendhunter.com/trends/love-is-blind-game.md) - [Doll-Inspired Bedrooms](https://www.trendhunter.com/trends/bedroom-for-ken.md) - [Film-Inspired Bright Doll Houses](https://www.trendhunter.com/trends/mini-mojo-dojo-casa-house.md) - [Basketball Legend Dolls](https://www.trendhunter.com/trends/lebron-james-doll.md)