# Shockingly Glum Beachside Photoshoots The Gentlewoman Nieuw Editorial Features a Solemn de Brauw By Jordy E | Published 2013-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gentlewoman-nieuw References: [mode.newslicious.net](http://mode.newslicious.net/2013/03/nieuw-saskia-de-brauw-by-alasdair.html) & [thegentlewoman](http://www.thegentlewoman.com) The Gentlewoman Nieuw photoshoot will be placed within the Spring/Summer 2013 edition of the publication. Model Saska de Brauw appeared quite solemn in the production in spite of the sprawling blue shores that she stood before, breaking the standard mold of [beachside editorials](https://www.trendhunter.com/trends/sel-de-mer). Taking in de Brauw's captivating gazes was photographer Alasdair McLellan. McLellan often worked with a [black and white finish](https://www.trendhunter.com/trends/stein), contributing to the darker mood that abounded the Nieuw series. Stylist Jonathan Kaye got on board with an assortment of all-black pieces, seen in his inclusion of sheer dresses, short jumpers, billowing skirts and professional suits. When taken together, de Brauw appeared to be ready for diverse events, inclusive of funerals and boardroom meetings. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Somber Editorials:** Productions that break the traditional mood of their genre can create intrigue and capture attention. - **Black and White Photography:** This classic technique can create a certain mood or atmosphere, and is often associated with high fashion and art photography. - **Diverse Fashion:** Mixing formal and informal wear creates unique and versatile styles that can cater to multiple occasions and audiences. ### Who This Affects Most - **Fashion Photography:** Experimenting with different styles of photography can set a photographer or publication apart and create a unique brand identity. - **Fashion Design:** Creating fashion that can be worn in multiple situations and contexts can increase its appeal and value to consumers. - **Fashion Publications:** Breaking from the norm in editorial content can attract new readers and cater to diverse audiences. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)