# Lip-Locking Protest Editorials The German Issue of GQ Features Gentlemen Against Homophobia By Mesel Isaac | Published 2013-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gentlemen-against-homophobia References: [huffingtonpost](http://www.huffingtonpost.com/2013/12/12/mundpropoganda-german-gq_n_4432878.html) & [gq-magazin.de](http://www.gq-magazin.de/unterhaltung/stars/gentlemen-gegen-homophobie-mundpropaganda) The January issue of the German version of GQ features a series of photos of 13 straight German celebrities kissing each other for a campaign entitled '#Mundpropoganda -- Gentlemen Against Homophobia.' Mundpropoganda means "word of mouth" and it is the hope of the German GQ Editor-in-Chief José Redondo-Vega that this campaign will send a clear message against intolerance and homophobia and to show solidarity to those who are victims of homophobia. It's certainly a bold stance for a magazine which caters to traditional male issues such as cars and women, though it is good to know that GQ recognizes diversity. Gentlemen Against Homophobia is a great campaign and adds another voice to the outcries against homophobia. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Anti-homophobia Campaigns:** The rise of anti-homophobia campaigns across different industries create opportunities for inclusive ads, products and services - **Celebrity Activism:** Celebrity endorsements and activism on social issues offer new marketing channels for brands to seize. - **Diversity and Inclusion:** A push towards diversity and inclusion across industries can open up disruptive innovation opportunities for businesses that prioritize social issues. ### Who This Affects Most - **Publishing:** Publishing companies can market to a wider audience and spark conversation by featuring LGBTQ+ campaigns in their magazine. - **Fashion:** Fashion brands can embrace diversity and inclusion by featuring LGBTQ+ models in their ad campaigns. - **Entertainment:** Entertainment companies can create content that promotes tolerant and inclusive values across different mediums such as films, television, and music. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Queer-Inclusive Educational Resources](https://www.trendhunter.com/trends/all-in-guide.md) - [Senior-Friendly Pride Campaigns](https://www.trendhunter.com/trends/seniorfriendly-pride.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md)