# Manly Survival Kits The Gentleman's Survival Kit Will Keep Any Man Prepared in Dire Circumstances By Michael Baxter | Published 2014-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gentlemans-survival-kit References: [neatorama](http://www.neatorama.com/2014/05/01/The-Gentlemans-Survival-Kit-Is-a-Masterpiece-of-Disaster-Preparedness/) & [pscmpf.blogspot](http://pscmpf.blogspot.ca/2012/10/gentlemans-survival-kit.html) While men can be quite adept at improvising a situation, it can always help to have a dedicated [gentleman's survival kit](https://www.trendhunter.com/trends/the-bride-kit). This kit comes with all the essentials that a manly man needs to be manly. You never know when you're going to need [Jack Daniels](https://www.trendhunter.com/trends/the-balm-squad) Tennessee Honey whiskey or a hatchet and that's what this survival kit is for. The kit comes in a suave leather case with a wooden interior. All of the pieces are strapped in, so as not to have everything moving around. Other items in the kit include things like [kindling and a flask](https://www.trendhunter.com/trends/tincup-x-alpine-start), to cover a broad scope of situations that could arise in the everyday life of a gentleman. Sometimes just being manly isn't enough; doing your preparation early is a must. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Gentleman's Survival Kits:** Companies can offer customized survival kits with manly and essential items that would cater to the male market. - **Personalized Survival Kits:** Creating personalized survival kits for different age groups, lifestyles, and locations can provide a new market segment for survival kit sellers to capture. - **Luxury Survival Kits:** Manufacturers can create high-end survival kits with timeless design elements, premium tools, and gourmet food items to attract the luxury consumer market. ### Where This Applies - **Outdoor Gear and Camping:** Outdoor gear companies can develop survival kit collections for their existing customer base and attract new customers with curated collections. - **Online Retail:** E-commerce platforms can partner with survival kit providers and offer personalized or customized options to their customers to expand their product offerings and add value to their existing customers. - **Luxury Goods:** Luxury goods brands can create survival kits that align with their brand values and provide a new and unique product category for their customers. ## Related on Trend Hunter - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Sickness Survival Kits](https://www.trendhunter.com/trends/man-cold-relief-kit.md) - [Luxurious Men's Grooming Gift Sets](https://www.trendhunter.com/trends/luxurious-mens-grooming-gift-sets.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Camping-Friendly Compact Tools](https://www.trendhunter.com/trends/victorinox-pocketknives.md) - [Micro Keychain EDC Tools](https://www.trendhunter.com/trends/tinyblade.md)