# Blueberry-Infused Gentle Skincare Treatments Airelle Helps Consumers Reach Glowing, Healthy Skin By Kalin Ned | Published 2018-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gentle-skincare References: [airelleskin](https://airelleskin.com/) It is hard to find a true gentle skincare product that works well with one's type and can be seamlessly integrated into the morning routine. However, Airelle — founded by TV Director Stephen D’ Amato and Aesthetic Dermatology Physician Assistant Kasey Drapeau D’Amato, seeks to change that. With its [gentle skincare treatments](https://www.trendhunter.com/trends/saint-crewe), the company is helping consumers achieve a healthy, wrinkle-free complexion in the long run. Airelle offers cleansers, masks, and cleaners that hydrate and boast specially targeted ingredients such as [aloe vera](https://www.trendhunter.com/trends/aloe-gel) and hyaluronic acid. The products are also infused with a patented Berrimatrix formula that is made to counteract wrinkles before they start and lessen their visibility after they appear. Airelle's go-to gentle skincare prevention duo consists of its [exfoliating cleanser and hydrating repair complex](https://www.trendhunter.com/trends/delavie-sciences1). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gentle Skincare Treatments:** Disruptive innovation opportunity: Develop advanced skincare treatments that prioritize gentleness while still delivering effective results. - **Targeted Skincare Ingredients:** Disruptive innovation opportunity: Create skincare products with specific ingredients tailored to address common skin concerns. - **Wrinkle Prevention and Reduction:** Disruptive innovation opportunity: Invent new formulas and technology to effectively prevent and reduce the visibility of wrinkles. ### Where This Applies - **Skincare Industry:** Disruptive innovation opportunity: Explore new products and methods to revolutionize the skincare industry by prioritizing gentleness and customization. - **Beauty and Cosmetics Industry:** Disruptive innovation opportunity: Integrate advanced targeted ingredients and technologies into beauty and cosmetics products to enhance their effectiveness. - **Anti-aging Industry:** Disruptive innovation opportunity: Develop innovative solutions to combat aging signs and provide long-term skincare benefits. ## Related on Trend Hunter - [Gentle Graceful Aging Serums](https://www.trendhunter.com/trends/aeonia-gentle-age-defying-serum.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Limited-Edition Skincare Bundles](https://www.trendhunter.com/trends/true-botanicals-renew.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Richly Reparative Moisturizers](https://www.trendhunter.com/trends/ghostberry-moisturizer.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md)