# Expressive Eyewear Collaborations Gentle Monster Connects with D'heygere On an Eyewear Collection By Kanesa D | Published 2023-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gentle-monster-2 References: [hypebae](https://hypebae.com/2023/7/gentle-monster-dheygere-eyewear-collaboration-campaign-release-details) & [dheygere](https://dheygere.com/) South Korean eyewear label [Gentle Monster](https://www.trendhunter.com/trends/gentle-monster-7) is launching a [new collaboration](https://www.trendhunter.com/trends/rimowa-x-mykita) with D'heygere for an eyewear collection inspired by both brands' innovative natures. The release sees the brand's [signature frames](https://www.trendhunter.com/trends/signature-eyewear-collection) decorated with sparkling rings and earrings, giving the silhouette an opulent aesthetic resembling a jewelry piece. “This collaboration embarks on a unique journey of merging frame and jewelry as a unified structure, going beyond mere attachment," said Stephanie D'heygere, Belgian creative director of D'heygere. The campaign imagery depicts the frames with a soft, silk background to complement their luxurious look. Backed by the photographer and creative Yis Kid, the campaign will debut globally on July 6 online and in stores at Gentle Monster and D'heygere. Image Credit: Yis Kid, Gentle Monster x D'heygere, [hypebae](https://hypebae.com/2023/7/gentle-monster-dheygere-eyewear-collaboration-campaign-release-details), [dheygere](https://dheygere.com/) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 79% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Eyewear Collaboration:** Collaborative ventures between eyewear brands and other industries, such as jewelry, create disruptive opportunities for innovative designs and unique aesthetic experiences. - **Opulent Aesthetic:** The incorporation of sparkling rings and earrings on eyewear frames offers disruptive innovation in the realm of luxury eyewear, providing a visually stunning and opulent aesthetic. - **Unified Structure:** The merging of frame and jewelry in eyewear collections presents a disruptive innovation opportunity for brands to create unique designs that redefine the boundaries of fashion accessories. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can explore collaborations with eyewear brands to create innovative and visually stunning products that appeal to luxury consumers. - **Jewelry:** The jewelry industry can expand its reach by partnering with eyewear brands to design eyewear collections that integrate jewelry elements, offering consumers unique and opulent accessories. - **Photography and Creative Services:** Collaborations between eyewear brands and photographers or creative agencies can result in disruptive campaigns that showcase the fusion of eyewear and other art forms, creating visually captivating content. ## Related on Trend Hunter - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Whimsical Jelly-Style Eyewear](https://www.trendhunter.com/trends/gentle-monster-5.md) - [Luxury Eyewear Capsules](https://www.trendhunter.com/trends/gentle-monster-moncler.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Foldable Fashionable Eyewear Capsules](https://www.trendhunter.com/trends/the-pocket-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Futuristic Eyewear Design](https://www.trendhunter.com/trends/simple-line-1.md)