# Solid Foaming Cleansers SBTRCT's Gentle Foaming Cleanser is Pure & Plastic-Free By Laura McQuarrie | Published 2020-11-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/gentle-foaming-cleanser References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/1/1) & [sbtrct](https://sbtrct.co.uk/collections/shop/products/gentle-foaming-cleanser) SBTRCT's Gentle Foaming [Cleanser](https://www.trendhunter.com/trends/expert-cleanser) is light, solid and refreshing, formulated to leave the skin feeling soft, moisturized and cleansed without feeling dry or stripped. The minimalist skincare product is made with vegetable-derived emollients, coconut-based surfactants and a natural fragrance that comes from a blend of geranium, rose and tonka oils. The [solid bar cleanser](https://www.trendhunter.com/trends/water-wise) is vegan-friendly, palm oil-free and cruelty-free, and it's made with less than 0.5% water. To use the product, the brand recommends wetting the face first, then forming a lather with wet hands. When it comes to storing the product, the brand also sells an absorbent, anti-bacterial and mold-resistant dish made from a material called diatomite. The plastic-free solid facial cleanser comes in a carton and paper packaging that's 100% compostable and recyclable. Image Credit: SBTRCT ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Solid Cleansing Bars:** Opportunity for disruptive innovation in eco-friendly, minimalist skincare products. - **Plastic-free Packaging:** Opportunity for disruptive innovation in sustainable packaging solutions for personal care products. - **Minimalist Skincare:** Opportunity for disruptive innovation in simplifying skincare routines with multifunctional, all-natural products. ### Industries Being Reshaped - **Personal Care:** Opportunity for disruptive innovation in eco-friendly production, packaging, and distribution of solid cleansing bars. - **Sustainable Packaging:** Opportunity for disruptive innovation in developing new, eco-friendly materials for packaging solid cleansing bars. - **Natural Fragrance:** Opportunity for disruptive innovation in the use of essential oils and other natural ingredients in personal care products. ## Related on Trend Hunter - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md)