# Ultra-Gentle Face Scrubs Burt's Bees®'s Gentle Face Scrub is Tailored for Sensitive Skin By Kalin Ned | Published 2024-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gentle-face-scrub References: [amazon](https://www.amazon.ca/Burts-Gentle-Sensitive-Natural-Origin/dp/B0CQKBDPYM?tag=trenhunt0f-20)  [Burt's Bees®](https://www.trendhunter.com/trends/clear-balanced) introduces a gentle face scrub tailored for sensitive skin. The formulation boasts a high natural ingredient origin content of 98.9%. The [gentle exfoliating scrub](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) is designed to simplify skincare routines and leave the skin feeling smooth without causing irritation or dryness. Infused with soothing Aloe Vera — an ingredient celebrated for its calming properties — Burt's Bees®'s gentle face scrub effectively [removes dirt, oil, and impurities](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser) while maintaining the skin's natural moisture balance. Ideal for those with sensitive skin concerns, Burt's Bees® ensures its formula is fragrance-free and dermatologist-tested. Packaged in a convenient tube format, the scrub offers practicality and ease of use in daily skincare regimens. Additionally, the product is offered at an affordable price point, a move that addresses the cost barriers for effective skincare. Image Credit: Burt's Bees® ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 33% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sensitive Skin Solutions:** The growing demand for gentle and effective skincare products caters to consumers with sensitive skin concerns. - **Natural Ingredient Formulations:** High natural ingredient content in skincare products appeals to eco-conscious and health-aware consumers. - **Affordable Luxury in Skincare:** Affordable yet high-quality skincare options challenge the traditional dynamics of cost versus quality in the beauty industry. ### Industries Being Reshaped - **Skincare:** Innovations in formulation and packaging are transforming the sensitive skin segment within the broader skincare industry. - **Natural and Organic Beauty:** The natural and organic beauty industry sees increased interest as consumers prioritize ingredient transparency and sustainability. - **Personal Care:** The personal care sector continues to evolve with products that address specific consumer needs like sensitive skin while maintaining efficacy. ## Related on Trend Hunter - [Sensitive Skincare Exfoliators](https://www.trendhunter.com/trends/gentle-exfoliating.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Affordable Balancing Skincare Lines](https://www.trendhunter.com/trends/clear-balanced.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Gentle Dry Skin Cleansers](https://www.trendhunter.com/trends/soft-launch-hydrating-cleanser.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md) - [Multi-Functional Moisturizing Scrubs](https://www.trendhunter.com/trends/moisturizing-scrub.md) - [Complexion-Improving Natural Serums](https://www.trendhunter.com/trends/brightening-facial-serum.md)