# Sensitive Skincare Exfoliators Cetaphil's Gentle Exfoliating Line Supports Gentle Daily Care By Laura McQuarrie | Published 2024-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gentle-exfoliating References: [galderma](https://www.galderma.com/news/galderma-launches-cetaphil-gentle-exfoliating-line-gen-z-it-girl-katie-fang)  Many people with sensitive skin are cautious about exfoliation, fearing that it might irritate or disrupt their delicate skin barrier, and with these specific skincare users in mind, [Cetaphil](https://www.trendhunter.com/trends/cetaphil-skinlabs) launched a new Gentle Exfoliating line. In the brand's new lineup, there's a cleanser, a face lotion and a body lotion that provide gentle exfoliation without compromising skin that's prone to sensitivity, redness or irritation. Additionally, the Gentle Exfoliating lineup includes a body cream formulated with 20% Urea. To introduce its debut chemical exfoliation products, the dermatologist-recommended sensitive skincare brand teamed up with Katie Fang, a beauty creator beloved by [Gen Z](https://www.trendhunter.com/trends/gen-alpha-collection) and [Gen Alpha](https://www.trendhunter.com/trends/gentle-exfoliating-drops). As the star of the campaign, Fang brings awareness to the line's efficacy in delivering gentle daily exfoliation and smoother, softer skin with just one use. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 75% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-gentle Exfoliation:** The rise of exfoliating products tailored for sensitive skin highlights the growing demand for skincare solutions that balance effectiveness with gentleness. - **Influencer-led Skincare Campaigns:** Collaborations with influential beauty creators like Katie Fang demonstrate the impact of targeted influencer marketing in reaching younger demographics with specific skincare needs. - **Dermatologist-backed Products:** The trust built by dermatologist-recommended brands such as Cetaphil underscores the importance of scientific validation in the skincare industry. ### Sectors Adopting This - **Skincare:** The introduction of gentle exfoliators for sensitive skin marks a significant shift towards personalized and careful skincare regimens. - **Beauty and Cosmetics:** Partnerships with popular influencers to promote exfoliation products reveal the strategic role of social media in modern beauty marketing. - **Health and Wellness:** Dermatologist-approved skincare lines reflect a broader trend towards health-oriented beauty products that prioritize skin health over harsh treatments. ## Related on Trend Hunter - [Exfoliating Daily Moisturizers](https://www.trendhunter.com/trends/amlactin.md) - [Ultra-Gentle Face Scrubs](https://www.trendhunter.com/trends/gentle-face-scrub.md) - [Youth-Safe Skincare Exfoliators](https://www.trendhunter.com/trends/gentle-exfoliating-drops.md) - [Oil-Based Foaming Cleansers](https://www.trendhunter.com/trends/nourishing-oil-to-foam.md) - [Gentle Exfoliation Skincare](https://www.trendhunter.com/trends/pha-pads.md) - [Gentle Exfoliating Toners](https://www.trendhunter.com/trends/cashmere-peel.md) - [Sensitive Aging-Specific Skincare](https://www.trendhunter.com/trends/cetaphil.md) - [Sensitive Skin Cosmetic Campaigns](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin.md) - [Sensitive Skin Bodycare](https://www.trendhunter.com/trends/flexitol.md)