# Producer Gaming Studios Bloodpop Created 'Genpop Interactive' to Mix Gaming with Pop Culture By Colin Smith | Published 2023-03-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/genpop-interactive References: [theverge](https://www.theverge.com/2023/3/15/23637598/bloodpop-game-studio-genpop-interactive) & [genpop.io](http://genpop.io) Genpop Interactive is a game development studio founded by Michael ‘BloodPop’ Tucker, a Grammy-winning songwriter and producer known for working with artists such as Lady Gaga and Beyoncé. The studio draws from decades of experience in game development, design, AI, and music production. The studio has a team of over 25 developers who have worked across dozens of top-grossing and critically acclaimed titles, including League of Legends, Halo Infinite, Call of Duty, Magic Arena, Minecraft, and many more. The studio is a global consortium of top-tier software engineers, game designers, artists, and competitive gamers with the united goal of spawning an original [next-gen team shooter](https://www.trendhunter.com/trends/wildgate). Genpop Interactive is working on AAA games focusing on "[music, fashion, and gaming culture](https://www.trendhunter.com/trends/gdragon-crossover)." The studio’s first game will be a [third-person shooter](https://www.trendhunter.com/trends/skyward-masters) featuring "novel movement and combat mechanics." The developers at Genpop all work remotely. Image Credit: Genpop Interactive ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 55% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Gaming-entertainment Convergence:** The convergence of gaming and entertainment creates opportunities to create unique experiences for consumers. - **Remote Game Development:** The growing trend of remote work provides opportunities to expand game development beyond traditional geographical limitations. - **Collaboration in Game Development:** Collaborations between game developers and other industries like music and fashion offers disruptive opportunities for innovation. ### Industries Being Reshaped - **Game Development:** Companies that specialize in game development can explore the potential of the gaming-entertainment convergence trend. - **Entertainment and Media:** Entertainment companies can explore partnerships with game developers to create unique experiences and expand their reach. - **Music and Fashion:** Music and fashion industries can leverage their influence in collaborations with game developers to create innovative gaming experiences that appeal to wider audiences. ## Related on Trend Hunter - [Remote-First Development Studios](https://www.trendhunter.com/trends/bulletfarm.md) - [Rhythm Game-Focused Studios](https://www.trendhunter.com/trends/redoctane-games.md) - [Cross-Platform Game Studios](https://www.trendhunter.com/trends/playgig.md) - [Independent Multi-Gameplay Games](https://www.trendhunter.com/trends/gardens-studio.md) - [Corporate Publishing Expansions](https://www.trendhunter.com/trends/genvid-technologies-publishing.md) - [Collaborative iGaming Experiences](https://www.trendhunter.com/trends/popok.md) - [Industry Veteran Game Studios](https://www.trendhunter.com/trends/chamo-games.md) - [Campaign-Led Esports Studios](https://www.trendhunter.com/trends/guild-studios.md) - [Collectible Figurine Action Games](https://www.trendhunter.com/trends/funko-fusion.md)