# Pop-Art Fashion Editorials The Genlux Fall 2010 Dita Von Teese Spread is Comic-Inspired By Regan Canie | Published 2010-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/genlux-dita-von-teese References: [becauseimaddicted.net](http://becauseimaddicted.net/2010/09/shady-green.html) & [genlux](http://www.genlux.com) The Genlux Fall 2010 Dita Von Teese spread entitled 'A Shady Green' is a [glamorous way to pictorially address](https://www.trendhunter.com/trends/alessandro-micheles) the worlds perceptions, reactions and relationships to everything green. Photographed by Brakhax2, each shot unravels a story of the [superstar siren](https://www.trendhunter.com/trends/up-next-campaign) and her involvement with two necessary greens -- plants and money. Check out the featured gallery to see this Genlux Fall 2010 Dita Von Teese spread and prepare to go green. **Implications** - One of the most effective forms of marketing includes use of a familiar but not superstar status celebrity in an ad campaign that goes against their traditional public persona. By luring consumers with a recognizable face and then flipping the script to include unfamiliar behaviour of the aforementioned celeb, the company shows a willingness to think outside of the box, even when creating otherwise conventional marketing. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Familiar-face Marketing:** Using a familiar celebrity in an unexpected way can create effective ads that challenge traditional public perceptions. - **Unconventional Advertising:** Companies that think outside the box and incorporate unfamiliar behavior into their marketing campaigns can capture consumer attention. - **Creative Storytelling:** Telling a story through visual representations and engaging narratives in fashion editorials can captivate audiences. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the use of familiar celebrities in unconventional ways to create engaging marketing campaigns. - **Advertising:** The advertising industry can embrace unconventional strategies to challenge traditional public perceptions and capture consumer attention. - **Media and Publishing:** The media and publishing industry can leverage creative storytelling techniques to create captivating fashion editorials. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)