# Vegan-Friendly Collagen Moisturizers Algenist's Genius Sleeping Collagen Nourishes Skin Overnight By Laura McQuarrie | Published 2018-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/genius-sleeping-collagen References: [wwd](https://wwd.com/beauty-industry-news/skin-care/algenists-aims-to-help-consumers-get-beauty-rest-1202930546/) & [algenist](https://www.algenist.com/pages/genius-sleeping-collagen) Algenist has introduced a range of innovative skincare products that spotlight vegan collagen derived from plants.and its newest product takes the form of the Genius Sleeping Collagen, a deeply replenishing, nourishing [overnight treatment](https://www.trendhunter.com/trends/premium-overnight-skincare). The Genius Sleeping Collagen is designed to be used overnight, a time when the body is resting and repairing itself. To make the most of this replenishing period where the skin readily absorbs active ingredients, Algenist created a potent product to deliver [intense hydration](https://www.trendhunter.com/trends/mixsoon-pdrn-collagen-cream). The new Algenist skincare product features vegan collagen and Alguronic Acid, and the product promises to deliver "dewy, cushioned skin by morning." In a matter of 10 days, the moisturizing product has also been shown to help increase the appearance of radiant, supple, hydrated, soft and healthy-looking skin. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vegan Collagen Skincare:** The rise of vegan collagen in skincare presents an opportunity to create new skincare products that cater to the growing demand for plant-based and cruelty-free options. - **Overnight Skincare Treatments:** The trend of overnight skincare treatments highlights the opportunity to develop innovative products that work with the body's natural rest and repair cycle. - **Hydrating Moisturizers:** The focus on intense hydration in moisturizers offers an opportunity to create products that appeal to consumers looking for dewy, supple, and healthy-looking skin. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can capitalize on the trend of vegan collagen and overnight treatments by creating innovative products that cater to the growing demand for natural and effective skincare products. - **Plant-based Beauty Industry:** The plant-based beauty industry can benefit from the trend of vegan collagen in skincare and develop new products that are not only cruelty-free but also sustainable and eco-conscious. - **Health and Wellness Industry:** The health and wellness industry can seize the trend of hydrating moisturizers to create holistic beauty products that nourish the skin from the inside out. ## Related on Trend Hunter - [Plant-Based Collagen Alternatives](https://www.trendhunter.com/trends/ingenious-vegan.md) - [Vegan-Friendly Collagen Skincare](https://www.trendhunter.com/trends/annemarie-brlind.md) - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Vegan Collagen Skincare](https://www.trendhunter.com/trends/ageless-firm-even-serum.md) - [Collagen-Generating Vegan-Friendly Supplements](https://www.trendhunter.com/trends/veganfriendly-supplements.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md) - [Fermentation-Based Collagen Proteins](https://www.trendhunter.com/trends/evonik-vecollan.md) - [Gel-Cream Collagen Moisturizers](https://www.trendhunter.com/trends/collagen-moisturizer.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md)