# AI-Made Mascaras Avon's True 5-in-1 Lash Genius Mascara Was Created with Machine Learning By Laura McQuarrie | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/genius-mascara References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/avon-true-5-in-1-lash-genius-mascara-review) & [avonworldwide](https://www.avonworldwide.com/news/lash-genius-five-benefits-in-one-mascara) [Avon's](https://www.trendhunter.com/trends/perfect-nonsense) True 5-in-1 Lash Genius Mascara was created with a Genius Algorithm, which used [machine learning and artificial intelligence](https://www.trendhunter.com/trends/twinit-ai-makeup) to collect data on the most sought-after mascara qualities from social media consumers. The algorithm read, filtered and processed thousands of online comments from consumers, finding that the most common demands are for full volume, beautiful length, lasting lift, precise definition and dramatic black color. The True 5-in-1 Lash Genius Mascara boasts a smart control gel formula that's buildable yet lightweight. The product is paired with an applicator that has short bristles to deliver on [multi-dimensional volume](https://www.trendhunter.com/trends/innovative-mascara-applicator) thanks to a shape that helps to define, lengthen, darken and separate individual lashes for the utmost drama. The formula is smudge-proof, water-resistant and even boasts great staying power in heat and humidity. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 45% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **AI-made Mascaras:** Opportunity for beauty brands to leverage machine learning and AI to create personalized mascara products based on consumer demands. - **Genius Algorithm:** Potential for algorithm-driven product development in the beauty industry, utilizing machine learning to analyze consumer feedback and create innovative formulas. - **Smart Control Gel Formula:** Disruptive opportunity for cosmetics companies to develop lightweight, buildable formulas with intelligent gel technology for enhanced volume and durability. ### Where This Applies - **Beauty and Cosmetics:** Innovative AI and machine learning applications can revolutionize the beauty industry, creating personalized products based on consumer preferences and demands. - **Consumer Insights and Analytics:** The use of machine learning algorithms to analyze social media comments presents an opportunity for market research firms to extract valuable consumer insights for various industries. - **Product Development and Manufacturing:** The integration of machine learning and AI in product development can streamline and optimize the creation of innovative beauty formulas, improving efficiency and customer satisfaction. ## Related on Trend Hunter - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [AI-Powered Lash Services](https://www.trendhunter.com/trends/luum-precision-lash.md) - [GenAI Makeup Marketing](https://www.trendhunter.com/trends/makeup-marketing.md)