# Mismatched Dramatic Readings Benedict Cumberbatch Reads Genius by R. Kelly Lyrics on Jimmy Kimmel By Alyson Wyers | Published 2013-12-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/genius-by-r-kelly References: [buzzfeed](http://www.buzzfeed.com/summeranne/benedict-cumberbatchs-dramatic-reading-of-r-kellys-genius) & [youtu.be](http://youtu.be/sNPp74zh8lM) Recently on Late Night with Jimmy Kimmel, Golden Globe, Emmy Award and BAFTA nominated actor Benedict Cumberbatch altered the internet landscape forever with his dramatic reading of Genius by R. Kelly. Noting Cumberbatch and Kelly are an odd pairing any night of the week, Kimmel decided to mesh the two by having the British actor read the R & B singer's lyrics to a delighted audience. While it is said that repeating most things in a British accent can make it seem more sophisticated and posh, Genius by R. Kelly is no exception. The [late night segment](https://www.trendhunter.com/trends/dominos-6) features Cumberbatch reading the [song lyrics](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign) from cue cards as he sits on a stool. His widespread fandom will surely react favorably to this new turn of events in his already illustrious career. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Dramatic Readings:** Opportunity for actors and performers to utilize their skills in a unique and entertaining way, creating engaging content for audiences. - **Celebrity Mash-ups:** Opportunity to bring together unexpected combinations of celebrities to create viral and entertaining content. - **Internet Culture:** Opportunity to tap into the internet's fascination with viral videos and celebrity culture by creating unique and shareable content. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity for entertainment companies to create new formats of content that combine different elements and personalities. - **Social Media:** Opportunity for social media platforms and influencers to capitalize on the popularity of viral videos and celebrity mash-ups by promoting and sharing such content. - **Advertising and Marketing:** Opportunity for brands to leverage the popularity of celebrity mash-ups and viral videos to create captivating advertising campaigns and increase brand visibility. ## Related on Trend Hunter - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Super Bowl Sleep Ads](https://www.trendhunter.com/trends/love-yourself-like-a-legend.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Signature Biscuit Playlists](https://www.trendhunter.com/trends/cheddar-bayi.md) - [Singer-Starring Hot Sauce Ads](https://www.trendhunter.com/trends/tingly-teds.md) - [Talking Robotic Pianos](https://www.trendhunter.com/trends/chopstix.md)