# Swing-Analyzing Golf Balls The OnCore 'GENiUS' Golf Ball Tracks Location, Velocity and More By Michael Hemsworth | Published 2018-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/genius-ball References: [uncrate](https://uncrate.com/article/oncore-genius-golf-ball/) & [indiegogo](https://www.indiegogo.com/projects/the-genius-ball#/) Sports are becoming further integrated with technology as time goes on to satisfy consumer preferences for connectivity, so new solutions like the OnCore 'GENiUS' golf ball are being created to offer new capabilities. The ball works by incorporating [GPS technology](https://www.trendhunter.com/trends/solarpowered-gps) into the unit and instantly going to work to track distance, time, roll, velocity angle of decent, spin rate and more. This information is accessible via the accompanying smartphone app to let golfers see exactly how they are performing without having to rely on guesswork. The OnCore 'GENiUS' golf ball also works effectively to eliminate the need to visually locate your ball by guiding you directly to it when you're looking to take your next stroke. As consumers seek to track their performance in sports and fitness more than ever, we'll likely continue to see more [niche products](https://www.trendhunter.com/trends/goal-concept) come to the market. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Integration of Technology in Sports:** The OnCore 'GENiUS' golf ball demonstrates the trend of incorporating GPS technology into sports equipment to enhance performance and provide real-time feedback. - **Personalized Performance Tracking:** The accompanying smartphone app allows golfers to track various performance metrics, such as distance, time, roll, velocity, and spin rate, leading to opportunities for personalized training and improvement. - **Enhanced User Experience in Sports:** By guiding users to the location of their golf balls, the OnCore 'GENiUS' golf ball enhances the overall user experience by eliminating the need for visual search and saving time. ### Sectors Adopting This - **Sports Equipment Manufacturing:** Manufacturers in the sports equipment industry can capitalize on the integration of technologies, such as GPS, to create innovative products that enhance performance and user experience. - **Fitness Tracking and Wearables:** Companies in the fitness tracking and wearables industry can explore opportunities to expand their offerings by incorporating sports-specific performance tracking features, like those found in the OnCore 'GENiUS' golf ball. - **Mobile App Development:** Mobile app developers can create or enhance apps that provide real-time performance tracking and analysis, catering to the increasing demand for personalized sports and fitness experiences. ## Related on Trend Hunter - [Connected Training Baseballs](https://www.trendhunter.com/trends/smart-gaming-baseball.md) - [Multi-Functional Golf Speakers](https://www.trendhunter.com/trends/golf-speaker.md) - [Swing-Analyzing Golf Apps](https://www.trendhunter.com/trends/golf-quartz.md) - [GPS-Enabled Golfing Speakers](https://www.trendhunter.com/trends/bushnell-wingman-hd.md) - [Extensive Golf Launch Monitors](https://www.trendhunter.com/trends/garmin-approach-r50.md) - [Virtual Golf Training Devices](https://www.trendhunter.com/trends/garmin-approach-r10.md) - [Connected Golf Tracking Tags](https://www.trendhunter.com/trends/garmin-approach-ct1-superstroke-edition.md) - [Interactive Basketball Trackers](https://www.trendhunter.com/trends/spalding-x-siq.md) - [Design-Forward Golf Balls](https://www.trendhunter.com/trends/soft-feel-golf-balls.md)