# Fan-Focused Esports Collaborations Gen.G is Tapping LG U+ to Create Co-Branded Jerseys and Events By Kanesa D | Published 2024-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/geng References: [esportsinsider](https://esportsinsider.com/2024/06/gen-g-expands-partnership-with-lg-u) & [geng.gg](https://geng.gg/)  Gen.G is launching a new partnership with LG U+ that will focus on enhancing fan activations and promoting both brands to the general esports community. This partnership is particularly noteworthy due to its focus on creating unique advantages for LG U+ customers who also support Gen.G. These benefits include a monthly subscription to the [Gen.G Crew](https://www.trendhunter.com/trends/timi-esports), the official fan platform of the organization. Furthermore, subscribers will receive access to YOUR.GG, a data and analytics platform that Gen.G acquired earlier in 2024. Notably, the deal also involves the Gen.G League of Legends team, which competes in the LCK and will feature LG U+ branding on its jerseys, enhancing the visibility of the partnership. “By leveraging all the data we’ve collected across our pro players and the thousands of students at the [Gen.G Global Academy](https://www.trendhunter.com/trends/ribom-hanbang-hospital), we’re able to offer an even superior customer experience through our YOUR.GG data analytics platform to the millions of gamers that are customers of LG U+,” said Arnold Hur, CEO of [Gen.G Esports](https://www.trendhunter.com/trends/manchester-university). Image Credit: Gen.G ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 4% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Co-branded Esports Apparel:** The collaboration brings exclusive jersey designs, enhancing brand visibility and driving fan engagement through wearable team merchandise. - **Data-enhanced Fan Experience:** Integrating advanced data analytics platforms like YOUR.GG offers personalized insights and enhances the usability and appeal of esports fan services. - **Subscription-based Fan Platforms:** Monthly subscription models like Gen.G Crew create steady revenue streams and foster deeper connections with dedicated fanbases. ### Industries Being Reshaped - **Esports:** The esports industry stands to benefit from enhanced fan engagement and branding opportunities through strategic partnerships. - **Sports Apparel:** Incorporating tech-forward designs and brand partnerships into sports apparel can elevate market appeal and retention among sports audiences. - **Data Analytics:** Data analytics services offer critical insights for improving user engagement and tailoring experiences in the booming esports market. ## Related on Trend Hunter - [Promotional Esports Partnerships](https://www.trendhunter.com/trends/timi-esports.md) - [Esports Marketing Alliances](https://www.trendhunter.com/trends/sportfive.md) - [Women-Focused Esports Series](https://www.trendhunter.com/trends/gen-g.md) - [Oral Care Esports Series](https://www.trendhunter.com/trends/smiledirectclub-1.md) - [Esports Audio Hardware Partnerships](https://www.trendhunter.com/trends/gen-g-x-bose.md) - [Esports Healthcare Initiatives](https://www.trendhunter.com/trends/ribom-hanbang-hospital.md) - [Collegiate Esports Ceremonies](https://www.trendhunter.com/trends/the-scholars.md) - [Potato-Focused Snack Collaborations](https://www.trendhunter.com/trends/gen-g-1.md) - [Esports Bakery Partnerships](https://www.trendhunter.com/trends/kings-hawaiian-1.md)