# Free-From Kids Cold Medications These New Genexa Cold and Flu Medicines Come in Several Options By Michael Hemsworth | Published 2023-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/genexa-cold-and-flu-medicines References: [drugstorenews](https://drugstorenews.com/genexa-tackles-cold-flu-season-kids-multi-symptom-launches) & [genexa](https://www.genexa.com)  These new [Genexa](https://www.trendhunter.com/trends/genexa-cough-chest-congestion) cold and flu medicines are hitting the market in the US to help parents get ready for the upcoming cold and flu season. The products include the Genexa Kids Multi-Symptom Cold & Flu and [Kids Daytime + Nighttime Cough Relief](https://www.trendhunter.com/trends/mucinex-childrens-mighty-chews), and are positioned as a great alternative to legacy brands that parents traditionally pick up each year. The products are free from artificial sweeteners, common allergens and paragons, and are crafted with organic agave syrup to give it a natural flavor profile. Co-Founders David Johnson and Max Spielberg spoke on the new Genexa cold and flu medicines saying, "As parents, we understand that nothing feels more stressful than having a sick child at home. With Genexa’s product innovations, launching today in the kids’ cough & cold category, parents who are committed to clean products will have effective and clean medicine options to turn to this winter.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 3% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Clean Medicine:** The new Genexa cold and flu medicines offer clean, organic alternatives to traditional brands. - **Free-from Formulas:** Genexa's kids cold and flu medications are free from artificial sweeteners, common allergens, and parabens. - **Natural Flavor Profile:** Using organic agave syrup, Genexa's cold and flu medicines offer a natural flavor profile that appeals to parents. ### Sectors Adopting This - **Pharmaceutical:** The pharmaceutical industry can explore the disruptive innovation opportunities of clean medicine and free-from formulas. - **Healthcare:** In healthcare, there is a growing demand for natural and organic alternatives in children's medications, highlighting the potential of Genexa's offerings. - **Parenting:** Genexa's cold and flu medicines provide parents with a natural and clean option, addressing the needs of this specific audience within the parenting industry. ## Related on Trend Hunter - [Flavored Organic Kids Medicines](https://www.trendhunter.com/trends/genexa-kids-pain-fever-cherry.md) - [Clean Ingredient Cold Medications](https://www.trendhunter.com/trends/genexa-cough-chest-congestion.md) - [Clean-Label Pain Relievers](https://www.trendhunter.com/trends/genexa.md) - [Agave-Based Medicines](https://www.trendhunter.com/trends/agave-based-medicine.md) - [Chewable Flu Medications](https://www.trendhunter.com/trends/chews-cold-flu.md) - [Chocolate-Flavored Medicines](https://www.trendhunter.com/trends/dr-cocoas.md) - [Naturally Formulated Child Remedies](https://www.trendhunter.com/trends/hylands-naturals-remedies.md) - [Clean Organic Lozenges](https://www.trendhunter.com/trends/sootheez.md) - [Chewable Medicinal Cough Tablets](https://www.trendhunter.com/trends/mucinex-childrens-mighty-chews.md)