# Family-Founded Summer Brews This Geneva Lake Beer is a New Taste to Try on International Beer Day By Jana Pijak | Published 2014-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/geneva-lake References: [ambalaj.se](http://ambalaj.se/2013/05/03/geneva-lake-beer/) & [alchemyltd](http://www.alchemyltd.com/blog) Geneva Lake beer is crafted in a family brewery that is known for their attention to detail. Their refreshing brews come in four different beer types that include an amber ale, a wheat, a Belgian ale and an India Pale ale. In celebration of International Beer Day, these family-owned beverages are a great brand to try out this long weekend. 'Superior ingredients and meticulous brewing conditions yield unparalleled results and a taste unlike any other.' The drinks' artisan branding includes [glass bottles that differ in color](https://www.trendhunter.com/trends/wind-and-waves) according to their flavor. Each of the bottles is also adorned with custom text that describes each of the hand-crafted brews. Examples include "Weekender", a description assigned to Geneva Lake's lighter, wheat beer and the "No Wake" a caption that adorns its stronger India Pale ale bottle. Designed by [Alchemy LTD](https://www.trendhunter.com/trends/cbd-mushroom), this packaging stays true to the Wisconsin-based brewery's authentic aesthetic and brand values. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer Revival:** The rise of craft breweries offers an opportunity for Geneva Lake beer to tap into the growing market with their attention to detail and unique flavor profiles. - **Artisan Branding:** The emphasis on custom text and unique bottle designs presents an opportunity for Geneva Lake beer to stand out among competitors and create a memorable brand identity. - **Local Brewery Culture:** The family-owned nature of Geneva Lake beer aligns with the increasing consumer preference for supporting local businesses, providing a disruptive advantage in the market. ### Where This Applies - **Craft Brewing:** Geneva Lake beer's dedication to quality and craftsmanship positions them as a key player in the craft brewing industry, with potential for expansion and growth. - **Packaging and Labeling:** The unique bottle designs and custom text on Geneva Lake beer's packaging offer opportunities for innovation and differentiation within the packaging and labeling industry. - **Hospitality and Tourism:** Being located near Geneva Lake and incorporating local elements in their branding, Geneva Lake beer can capitalize on the growth of the hospitality and tourism industry by providing a unique experience for visitors and tourists. ## Related on Trend Hunter - [Diversified Lager Variety Packs](https://www.trendhunter.com/trends/lager-variety-pack.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Summer-Ready Beer Variety Packs](https://www.trendhunter.com/trends/lodge-variety-pack.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)