# Cottagey Brew Branding Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country By Amelia Roblin | Published 2013-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/geneva-lake-beer-packaging References: [thedieline](http://www.thedieline.com/blog/2013/5/1/geneva-lake-brewing-co.html) & [alchemyltd](http://www.alchemyltd.com/work/genevalake) A very successful way to market a product is to frame a good feeling or an enjoyable scenario, and this is what's done in [Geneva](https://www.trendhunter.com/trends/traditionnelle-twin-beat-perpetual-calendar) Lake Beer packaging. Read the writing on each of the four varieties and you might be transported to summertimes on the dock at your cabin in the woods. [Alchemy LTD](https://www.trendhunter.com/trends/cbd-mushroom) was given the task of branding this delicious range of Wisconsin brews and the creative team opted for a casual and potentially nostalgic approach. Amidst the [hand-written typefaces that dominate the labels](https://www.trendhunter.com/trends/range-of-beers), phrases like "No Wake," "Weekender," "Driftwood" and "Cedar Point" conjure images of boat rides through the narrows and two-day getaways that provide the perfect escape. As you consider Geneva Lake Beer packaging, in your head you'll be kicking back with a cold one. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Branding:** Opportunity for creative agencies to use nostalgia and memories to market products - **Hand-written Typography:** Opportunity for print and design companies to create unique, hand-written labels for products as a point of difference - **Local Brewery Trend:** Opportunity for beverage businesses to align their brand with local/national pride and sourcing ingredients locally to appeal to consumers ### Where This Applies - **Craft Beer:** Local and craft beer breweries can appeal to consumers with creative branding and packaging - **Design:** Design companies can work with breweries or beverage companies to create unique, memorable labels for their products - **Marketing:** Creative agencies can use nostalgia and emotions to promote products and increase brand recognition ## Related on Trend Hunter - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md)