# Consumer-Centric Luxury Car Campaigns Genesis Motors Canada Recently Unveiled 'Centred Around You' By Jana Pijak | Published 2024-02-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/genesis-motors-canada References: [genesis](http://www.genesis.com/ca/en/main.html)  [Genesis Motors Canada](https://www.trendhunter.com/trends/genesis-at-home) is revolutionizing the luxury automotive space by placing the guest experience at the forefront of its brand identity. The company recently launched its [groundbreaking campaign](https://www.trendhunter.com/trends/copy-nothing-campaign), 'Centred Around You,' at the Canadian International Auto Show on February 15th. Genesis Motors Canada reaffirms its commitment to redefining luxury through a guest-centric approach with the campaign, which stresses the importance of meeting the unique needs of each guest, setting new standards for luxury across Canada. As one of the fastest-growing [luxury auto brands](https://www.trendhunter.com/trends/latelier-alpine) in Canada, Genesis prioritizes design, technology, and service innovation. Centred Around You celebrates this progress, emphasizing the brand’s core values of TIME, EFFORTLESS, TRUST, and RESPECT -- all supporting the brand's mission to provide personalized luxury offerings to consumers. Image Credit: Genesis Motors ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 62% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Guest-centric Luxury:** Emphasizing guest experience as the forefront of luxury automotive brands opens up opportunities for redefining industry standards. - **Personalized Offerings:** Promoting unique needs met through personalized luxury offerings sets new benchmarks for the luxury automotive sector. - **Service Innovation:** Prioritizing service innovation alongside design and technology advancements paves the way for transforming luxury automotive experiences. ### Sectors Adopting This - **Luxury Automotive:** The luxury automotive industry can capitalize on redefining brand identity through guest-centric initiatives. - **Marketing & Advertising:** Marketing and advertising sectors have the chance to set new benchmarks by promoting personalized luxury offerings. - **Technology & Design:** Incorporating service innovation into technology and design strategies can revolutionize the luxury automotive experience. ## Related on Trend Hunter - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Opulent Automotive Hospitality Experiences](https://www.trendhunter.com/trends/forbes-travel-guide.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Auto Brand Golf Experiences](https://www.trendhunter.com/trends/the-genesis-invitational-2024.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Inviting Curvaceous Electric SUVs](https://www.trendhunter.com/trends/genesis-neolun-concept.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md)