# Revived Gin Precursors Generver-Style Gins are Making a Comeback Thanks to Hoatling & Co By Justin Lam | Published 2018-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/generverstyle-gins References: [drinkhacker](https://www.drinkhacker.com/2018/06/05/review-hotaling-co-genevieve-genever-and-barrel-finished-genever/) & [hotalingandco](http://www.hotalingandco.com/) Gin is perhaps one of the most popular spirits in the world but Hoatling & Co is hoping to bring Genevieve into the public eye with its two generver-style gins. Genevieve, or generver gins, are considered to the be a precursor to modern gins and utilize the same botanicals but are distilled in a much more crude fashion, as they are made of a [grain mash and are pot-distilled](https://www.trendhunter.com/trends/single-malt-gin). This process leads to a stronger flavor profile that blurs the line between gin and white whiskey. The two expressions offered by Hoatling & Co play off traditional genever-style gins but infuse a bit more of a modern technique to make the drinks more palatable. The two expressions offered are the Genevieve Original Genever-Style Gin and the [Genevieve Barrel Finished Genever-Style Gin](https://www.trendhunter.com/trends/renais-grand-cru). The first is fairly simple in flavor and features [herbaceous juniper notes](https://www.trendhunter.com/trends/willoe-gin) but also finds a uniquely pungent whiskey flavor. The second of the spirits is much more complex and features notes of pepper, clove, char, smoke and sugar. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Revived Genevieve Gin:** There is an opportunity for distilleries to craft gins inspired by the crude distillation process of Genevieve Gin, creating a unique and stronger flavor profile blurring the lines between different spirits. - **Innovative Gin Infusions:** Distilleries can experiment with modern techniques to infuse traditional botanicals of gin, exploring flavors combinations and appealing to a wider range of palates. - **Herbaceous-whiskey Hybrid Spirits:** With the rise of Genevieve Gin, there is an opportunity to create other herbaceous spirits with a stronger whiskey profile to appeal to a new generation of drinkers. ### Sectors Adopting This - **Distilleries:** Distilleries can explore a revival of traditional gin-making techniques to create new and innovative spirits inspired by Genevieve Gin. - **Craft Cocktail Bars:** Craft cocktail bars can create unique and flavor-rich cocktails to appeal to a wider range of customers using Genevieve Gin or inspired by its processes or flavors. - **Spirits Retail:** Retailers can market Genevieve Gin or other similar spirits as a unique and innovative product, appealing to consumers looking for new and distinct flavors in their drinks. ## Related on Trend Hunter - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [Smoked Rosemary Gins](https://www.trendhunter.com/trends/smoked-rosemary.md) - [Bacon-Horseradish Gins](https://www.trendhunter.com/trends/savory-gin-spirit.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/le-gin-13.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Oak Barrel-Aged Gins](https://www.trendhunter.com/trends/cathead-distillery-bristow-gin.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Grape-Based Gin Spirits](https://www.trendhunter.com/trends/gvine-floraison-gin.md) - [Gherkin-Infused Gin Spirits](https://www.trendhunter.com/trends/vive-le-cornichon.md)