# Blood Sugar-Sustaining Bars Generation UCAN's Energy Bars Contain the Key Ingredient SuperStarch By Riley von Niessen | Published 2018-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/generation-ucan References: [generationucan](https://www.generationucan.com/) & [facebook](https://www.facebook.com/GenUCAN) Generation UCAN is a brand that offers a range of [energy bars](https://www.trendhunter.com/trends/jelly-energy-bar), protein powders, and hydrating drink mixes for those who are looking to improve their health. The key ingredient in its products is SuperStarch, a revolutionary natural ingredient that contains slow-releasing carbohydrates, which keeps blood sugar levels stable, while delivering a leveled boost of energy to the body and brain. By consuming these slow-releasing carbohydrates, consumers are better able to reach their personal fitness goals, as they'll [remain fuller for longer](https://www.trendhunter.com/trends/hearty-bars), and have the energy to hit the gym. As the products have [little sugar](https://www.trendhunter.com/trends/lowsugar-highprotein-bars), they won't cause the crash that sugary alternatives tend to prompt. This also allows consumers to burn more fat when they workout, and decrease their cravings for sweets. Image Credit: Generation UCAN / Facebook ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Blood Sugar-stabilizing Foods:** SuperStarch is a disruptive innovation opportunity for food and beverage companies looking to capitalize on the growing trend of blood sugar control diets. - **Fitness Nutrition:** The application of slow-releasing carbohydrates in energy bars presents an opportunity for fitness nutrition companies to offer products that enhance both energy and endurance during exercise. - **Natural Ingredients for Health Products:** The use of SuperStarch in Generation UCAN products showcases an opportunity for health and wellness companies to use natural ingredients to promote stable blood sugar levels and sustained energy. ### Where This Applies - **Health and Wellness:** Generation UCAN's products are a valuable addition to the health and wellness industry as they offer a natural way to control blood sugar levels. - **Fitness and Exercise:** Fitness and exercise companies can benefit from the inclusion of SuperStarch in their products since it helps sustain energy and endurance during workouts. - **Food and Beverage:** Food and beverage companies can innovate new products using SuperStarch as a key ingredient that supports health and fitness goals by preventing blood sugar crashes. ## Related on Trend Hunter - [Low-Glycemic Protein Bars](https://www.trendhunter.com/trends/low-glycemic-protein-and-collagen-bar.md) - [Nourishing Energy Squares](https://www.trendhunter.com/trends/quantum-energy-squares.md) - [Next-Generation Nutrition Bars](https://www.trendhunter.com/trends/core-40.md) - [Athlete-Fueling Energy Bars](https://www.trendhunter.com/trends/energy-oat-bar.md) - [Sustained-Release Protein Bars](https://www.trendhunter.com/trends/gryp-protein-bar.md) - [Slow Release Energy Bars](https://www.trendhunter.com/trends/rawq-cacaoraspberrywalnut-bar.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md)