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# Millennial-Targeted Franchising Programs
NextGen Supports a New Generation in Franchising

By Kalin Ned | Published 2020-06-03 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/generation-in-franchising
References: [nextgenfranchising.org](https://nextgenfranchising.org/) & [youtube](https://www.youtube.com/watch?v=fgaAKWOvBYw&feature=emb_title)

[NextGen](https://www.trendhunter.com/trends/nextgen-indigo) is dedicated to building up and supporting the next generation in franchising and as a result, the company boasts a special program that is targeted at the Millennial demographic.

As Millennials build-up their financial means, start families, and purchase homes—they are more prone to starting their own businesses and many look to [franchising opportunities](https://www.trendhunter.com/trends/art-of-franchising), which tends to be more accessible for exercising one's entrepreneurial spirit.

In its quest to support the next generation in franchising, NextGen is operating on a global scale. It provides individuals with networking opportunities, constructive feedback, as well as "a closer look into key components of the franchise process."

NextGen is also hosting a [global competition](https://www.trendhunter.com/trends/first-rise-challenge)—the 'All-Stars Edition'—which will look into the future of franchising and which encourages participants to develop their plans with the next five years in mind.

Image Credit: YouTube @IFANextGen

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 13% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Millennial Entrepreneurship:** NextGen targets Millennials with franchising programs, tapping into their desire for entrepreneurship and accessible business opportunities.
- **Global Networking in Franchising:** NextGen operates globally, providing networking opportunities and a closer look into the franchise process to support the next generation of franchisees worldwide.
- **Future-focused Franchising:** NextGen's 'All-Stars Edition' competition encourages participants to develop plans for the future of franchising, presenting disruptive innovation opportunities.

### Industries Being Reshaped

- **Franchising:** NextGen's targeted programs for Millennials offer disruptive innovation opportunities within the franchising industry.
- **Entrepreneurship:** NextGen's focus on supporting Millennials in starting their own businesses presents disruptive innovation opportunities within the entrepreneurship industry.
- **Business Support Services:** NextGen's global networking and constructive feedback initiatives create disruptive innovation opportunities in the business support services industry.

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