# Millennial Photography Campaigns Nikon's 'I AM Generation Image' Appeals to the Instagram Age By Laura McQuarrie | Published 2014-12-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/generation-image References: [psfk](http://www.psfk.com/2014/12/nikon-bows-i-am-generation-image-ad-campaign.html) & [iamgenerationimage](http://iamgenerationimage.com/home) The I AM Generation Image campaign by [Nikon](https://www.trendhunter.com/trends/nikons-vintage-popup-diner) celebrates photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media. I AM Generation Image gives a voice to seven talented "people with something to say," who are not all professional photographers—instead, the diverse group includes comedians, entrepreneurs and philanthropists with a unique story to tell. In order to push what they share with the world to be the best it can be, Nikon gave these seven people a Nikon camera and asked them to lead the campaign on social media by sharing their images with the #IAMGenerationImage tag. Other avid Instagrammers and phonetographers are encouraged to tag their own images for a chance to participate in the campaign as well. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Visual Storytelling:** The rise of social media and Millennials' love for visual content present opportunities for businesses to explore innovative ways of storytelling through visuals. - **User-generated Content:** By leveraging consumer-generated content through campaigns like I AM Generation Image, brands can tap into the creativity and authenticity of their audience, creating a more engaging and relatable brand image. - **Influencer Marketing:** Partnering with individuals who have a unique story to tell, like comedians, entrepreneurs, and philanthropists, allows businesses to capitalize on the influence and reach of these individuals to promote their products or services. ### Industries Being Reshaped - **Photography:** The emergence of social media platforms and the popularity of user-generated content provide opportunities for photography brands to engage with a new generation of photographers and enthusiasts. - **Marketing and Advertising:** Incorporating user-generated content and influencer marketing campaigns can help businesses in the marketing and advertising industry connect with consumers in a more authentic and immersive way. - **Technology and Electronics:** As the demand for high-quality visual content grows, there is an increasing need for innovative camera technology and electronics to cater to the evolving needs of photographers and content creators. ## Related on Trend Hunter - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Artful Self-Expressive Camera Series](https://www.trendhunter.com/trends/z-fc.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md)