# Feline Fashion Campaigns Generation GLAMOUR Unveils Cat Concept Store to Celebrate Feline Fashion By Paul Maccarone | Published 2013-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/generation-glamour References: [generationglamour](http://generationglamour.com/) For New York Fashion Week 2013, 'Generation GLAMOUR' is celebrating cat-fashion through its cat concept store. Combined with the store is a cleverly made Instagram campaign that asks people to take part in the feline festivities by posting their own pictures with #GLAMOURCATS attached to it. These types of digital marketing campaigns are a great way to get consumers to interact with the brand. New York Fashion Week 2013 is a big deal, but with a playful campaign like this, GLAMOUR is heavily targeting a younger market segment. This is the main purpose of the 'Generation GLAMOUR' website, which specifically pumps out campaigns designed to include a different demographic. With interactive digital campaigns such as this one, GLAMOUR is sure to influence the market. Social media is a wonderful avenue for not only reaching global markets, but also for expanding a brand and creating entirely new associations. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Feline Fashion:** Creatives could develop cat-inspired clothing lines and utilize social media campaigns to promote their brand, attracting a younger demographic. - **Interactive Digital Campaigns:** Businesses could incorporate interactive elements into their marketing campaigns, which have been successful in engaging their customers and creating a positive brand experience. - **Social Media Branding:** Brands could use social media to expand their reach and target new demographics with creative marketing strategies. ### Who This Affects Most - **Fashion:** Fashion houses and designers could take inspiration from Generation GLAMOUR and create their own cat-inspired collections or campaigns, specifically targeting a younger audience. - **Digital Marketing:** Agencies specializing in digital marketing could focus on creating interactive campaigns for clients, as they have been proven to generate positive results. - **Social Media:** Businesses could leverage social media platforms to increase their brand visibility, engage their audience, and ultimately drive sales. ## Related on Trend Hunter - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md)