# Industrial Art Parties This Art Festival Took Place Inside an Abandoned Generating Station By Katherine Pendrill | Published 2015-08-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/generating-station References: [fashionmagazine](http://www.fashionmagazine.com/scene/parties/2015/06/19/luminato-2015-opening-night-gala/) This year Toronto's Luminato Festival took place inside an abandoned east end generating station. When choosing a venue for an event or party, it is important for companies to take the theme into consideration. This event played on the theme of 'industry versus nature' in a literal way. The Luminato Festival is an [interactive festival that uses art](https://www.trendhunter.com/trends/art-in-motion-exhibition) to change people's outlook on the world. To honor this year's theme, the event was held inside an [abandoned generating station](https://www.trendhunter.com/trends/enlightenment-by-eonarium). The raw space was transformed into a [garden party](https://www.trendhunter.com/trends/muuto-spaces), complete with chirping birds and custom-made swing sets. The tables were topped with edible herb centerpieces and guests were encouraged to use garden shears to take a sample. The industrial touches helped to bring the theme alive and immerse guests in the artwork. The success of the Luminato Festival demonstrates the importance of finding a venue that perfectly complements the theme of a party. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Industrial-themed Events:** Opportunity for event companies to transform raw industrial spaces into unique immersive experiences for guests. - **Nature-inspired Decor:** Opportunity for companies to incorporate fresh herbs and plants in their event decor, promoting sustainable practices and interactive experiences for guests. - **Interactive Art Installations:** Opportunity for artists to challenge traditional art norms by creating immersive and interactive installations that transform industrial spaces into works of art. ### Who This Affects Most - **Event Planning:** Opportunity to disrupt the event planning industry by offering unique and unconventional venue options that amplify themes and engage guests in immersive experiences. - **Sustainability:** Opportunity for sustainable companies to incorporate live plants and herbs as decor to promote eco-friendly practices and educate guests on the benefits of natural design elements. - **Art and Design:** Opportunity for artists and designers to create interactive and challenging installations that disrupt traditional gallery spaces, pushing the boundaries of what is considered 'art'. ## Related on Trend Hunter - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md) - [Immersive Light Festivals](https://www.trendhunter.com/trends/lektrik-festival-of-lights.md) - [Modern Private Event Venues](https://www.trendhunter.com/trends/private-event-venue.md) - [Cultural Waterfront Festivals](https://www.trendhunter.com/trends/waterfall-festival.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md) - [Winter Light Art Experiences](https://www.trendhunter.com/trends/nordic-lights.md) - [Summer Waterfront Events](https://www.trendhunter.com/trends/torontos-harbourfront-centre.md) - [Caribbean Cultural Celebrations](https://www.trendhunter.com/trends/carnival-oasis-2024.md)