# Eco Car Investments General Motors Ventures is a Subsidiary Dedicated to Green Auto Tech By Marissa Brassfield | Published 2010-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/general-motors-ventures References: [gm-volt](http://gm-volt.com/2010/06/06/gm-launches-new-advanced-transportation-technology-venture-capital-subsidiary/) & [media.gm](http://media.gm.com/content/media/us/en/news/news_detail.html/content/Pages/news/us/en/2010/Jun/0604_gmLauckner) GM has announced the formation of a venture capital subsidiary called [General Motors Ventures, LLC](https://www.trendhunter.com/trends/chevrolet-bolt-campaign), which will be dedicated to discovering next-gen auto technology. Initially funded with $100 million, General Motors Ventures is looking for companies that can offer futuristic innovations similar to those found in the [Chevy](https://www.trendhunter.com/trends/corvette-eray-hybrid) [Volt](https://www.trendhunter.com/trends/volt-alpine). General Motors Ventures has announced Jon Lauckner as its president. Lauckner was previously the vice president of global program management at GM, and was behind the development of the Chevy Volt from its earliest stages. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Next-gen Auto Technology:** Investing in startups that offer advanced auto technology can provide disruptive innovation opportunities. - **Green Auto Tech:** Investing in companies that offer eco-friendly auto technology can provide disruptive innovation opportunities. - **Venture Capital Subsidiaries:** The creation of venture capital subsidiaries can offer disruptive innovation opportunities for established companies looking to invest in emerging technologies. ### Industries Being Reshaped - **Automotive:** The automotive industry can benefit from investing in next-gen and green auto technology startups to stay competitive in an evolving market. - **Venture Capital:** Venture capital firms can consider creating specialized subsidiaries like General Motors Ventures to fuel innovation and growth in emerging industries. - **Energy:** Investing in eco-friendly auto tech can provide disruptive innovation opportunities in the energy industry by reducing carbon emissions and promoting sustainability. ## Related on Trend Hunter - [Electric Automaker Partnerships](https://www.trendhunter.com/trends/volkswagen-rivian.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [EV Information Services](https://www.trendhunter.com/trends/ev-live.md) - [Regional Innovation Funds](https://www.trendhunter.com/trends/innovation-fund.md) - [Collaborative Electric Vehicle Initiatives](https://www.trendhunter.com/trends/ev-initiative.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Intelligent Infotainment System Updates](https://www.trendhunter.com/trends/google-infotainment-system.md) - [Generative AI Healthcare Solutions](https://www.trendhunter.com/trends/enlighten-ventures.md)