# Green Auto Inititiatives General Motors Announces in House Electric Motor Production By TopDog | Published 2010-01-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/general-motors-electric-motors References: [autoblog](http://www.autoblog.com/2010/01/26/general-motors-announces-it-will-build-electric-motors-in-house/#continued) & [news.bbc](http://news.bbc.co.uk/2/hi/business/8480413.stm) Further to [General Motors](https://www.trendhunter.com/trends/chevrolet-bolt-campaign)' bold initiative to be the first major U.S automaker to produce electric car batteries, [GM](https://www.trendhunter.com/trends/vehicle-accessibility) announced that the automaker will be spending $246 million to produce in house electric motors. General Motors has been on the forefront of green auto-tech for a while, and this announcement only further cements General Motors as a viable business model, both economically and environmentally. **Implications** - With our society rapidly progressing in the environmental age, this is a strong way for General Motors to propel themselves to the forefront of contemporary design. "By designing and manufacturing electric motors in-house, we can more efficiently use energy from batteries as they evolve," a General Motors spokesman said. "Potentially reducing cost and weight -- two significant challenges facing batteries today." Check out other General Motors innovations below, now. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 17% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **In-house Electric Motor Production:** General Motors' in-house electric motor production initiative is a disruptive innovation opportunity that could potentially reduce costs and weight of electric car batteries. - **Green Auto-tech Advancements:** General Motors' investment in in-house electric motor production is a trend that demonstrates the automaker's commitment to environmentally sustainable auto-tech advancements. - **Sustainable Automotive Manufacturing:** General Motors is setting a trend in sustainable automotive manufacturing by investing in in-house electric motor production, which could lead to reduced carbon emissions and environmental impact. ### Who This Affects Most - **Automotive:** The automotive industry has an opportunity to advance green auto-tech initiatives by following in General Motors' footsteps and investing in in-house electric motor production. - **Renewable Energy:** The renewable energy industry can collaborate with automakers such as General Motors to create sustainable transportation solutions through in-house electric motor production and battery advancements. - **Manufacturing:** Manufacturing industries can embrace sustainable practices by investing in renewable energy and green auto-tech initiatives, such as in-house electric motor production, and could lead to decreased costs and environmental impact. ## Related on Trend Hunter - [Automaker E-Bike Motor Initiatives](https://www.trendhunter.com/trends/porsche-e-bike-motor.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Vehicle Accessibility Initiatives](https://www.trendhunter.com/trends/vehicle-accessibility.md) - [Hybrid EV Initiatives](https://www.trendhunter.com/trends/bajaj-auto.md) - [Electric Motors Technology Kits](https://www.trendhunter.com/trends/technology-kits.md) - [Affordable Sleek Electric Vehicles](https://www.trendhunter.com/trends/equinox-ev.md) - [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md) - [Intelligent Infotainment System Updates](https://www.trendhunter.com/trends/google-infotainment-system.md) - [Range-Extending Ev Technologies](https://www.trendhunter.com/trends/rangeextending-ev-technology.md)