# Extra-Fortified Breakfast Cereals General Mills Big G Cereals Now Have Twice the Vitamin D By Michael Hemsworth | Published 2023-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/general-mills-big-g-cereals References: [snackandbakery](https://www.snackandbakery.com/articles/109443-general-mills-doubles-amount-of-vitamin-d-in-big-g-cereals) & [generalmills](https://www.generalmills.com/)  The [General Mills](https://www.trendhunter.com/trends/cheerios-veggie-blends) Big G Cereals have been given a slight reformulation to make them perfect for consumers to feel good about when enjoying a bowl in the morning hours or as a snack. The Cheerios, [Cinnamon Toast Crunch](https://www.trendhunter.com/trends/ghost-protein-cereal-x-cinnamon-toast-crunch), [Lucky Charms](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms), Trip, Cocoa Puffs and Cookie Crisp cereals will now feature 20% of the recommended daily intake of vitamin D in a bid to help consumers lead a healthy everyday lifestyle. The recipe update sees twice the amount of vitamin D in each serving and responds to the 96% of Americans aged two and over who are reported to fall short on their daily intake. President of US Morning Foods Ricardo Fernandez commented on the updated General Mills Big G Cereals saying, "We were proud to be the first major company to make whole grain the first ingredient in our Big G Cereals recipes nearly 20 years ago, a commitment that stands to this day. And with the newly increased Vitamin D fortification of these cereals, we’re proud to remind parents of the goodness they grew up on with Big G and how we continue to deliver nutritious options for their families today.” Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 36% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Increased Vitamin D Fortification:** The reformulation of General Mills Big G Cereals to include twice the recommended daily intake of vitamin D presents an opportunity for food companies to enhance the nutritional value of their products. - **Healthy Everyday Lifestyle:** The focus on providing cereals with a higher vitamin D content aligns with the growing consumer demand for healthy and nutritious food options, creating opportunities for companies to develop products that cater to this lifestyle. - **Nutrition Awareness:** The recognition of the high percentage of Americans falling short on their daily vitamin D intake highlights the need for increased consumer education and solutions, presenting an opportunity for industries to develop innovative ways to address this issue. ### Industries Being Reshaped - **Food and Beverage:** The reformulation of cereals with increased vitamin D fortification opens up possibilities for the food and beverage industry to create products that meet the growing demand for healthier and more nutritious options. - **Health and Wellness:** The emphasis on providing cereals that support a healthy lifestyle creates opportunities for the health and wellness industry to offer complementary products and services, such as vitamin D supplements or consulting services. - **Consumer Education:** The need for improved nutrition education due to the large number of Americans lacking sufficient vitamin D intake signals an opportunity for the education industry to develop programs and resources that promote healthy eating habits and raise awareness. ## Related on Trend Hunter - [Vitamin-Rich Fruity Cereals](https://www.trendhunter.com/trends/kelloggs-rainbow-krispies.md) - [Mineral-Enriched Cereals](https://www.trendhunter.com/trends/special-k-brown-sugar-cinnamon.md) - [Functional Breakfast Cereals](https://www.trendhunter.com/trends/mighty-life.md) - [Fortified Vanilla Spice Cereals](https://www.trendhunter.com/trends/vanilla-spice-cheerios.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Nutrient-Packed Veggie Cereals](https://www.trendhunter.com/trends/cheerios-veggie-blends.md) - [Protein-Enriched Breakfast Cereals](https://www.trendhunter.com/trends/cheerios-protein.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Nutrition-Supporting Cereal Products](https://www.trendhunter.com/trends/wk-kellogg.md)