# Battling Beauty Photography The Gene Ginno Alducente 'Revolution' Series is Contentious By Josh Triantafilou | Published 2012-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gene-ginno-alducente-revolution References: [behance.net](http://www.behance.net/gallery/Revolution/2241920) In most [fashion shoots makeup](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) is used to enhance the beauty of model rather than obscure it in a bloody mess, but then again, this Gene Ginno Alducente 'Revolution' series doesn't aim to be conventional. Gene Ginno Alducente is a Dubai-based [makeup artist and fashion stylist](https://www.trendhunter.com/trends/air-max-dn-silhouette) who's work can be characterized as [highly stylized and thematic](https://www.trendhunter.com/trends/alessandro-micheles). Much of his material is informed by various periods of history and pop cultural tropes. In the Gene Ginno Alducente 'Revolution' series he employs his signature style. The series follows a beautiful young women as she battles a hulking, robotic, demon-like character throughout the annals of an abandoned and dilapidated building. She leaves the victor, but not without a few scars to show for it. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Fashion:** Using controversial and unconventional themes to push boundaries in fashion photography. - **Thematic Makeup:** Incorporating thematic makeup to create stylized and memorable fashion photography. - **Narrative-driven Photoshoots:** Creating a storyline and narrative for photoshoots that goes beyond just showcasing fashion. ### Sectors Adopting This - **Fashion Photography:** Using innovative techniques in photoshoots to showcase fashion. - **Makeup Artistry:** Pushing the boundaries of makeup artistry by incorporating unconventional techniques and themes. - **Entertainment Industry:** Creating narrative-driven photoshoots that could inspire TV shows, movies, and videos. ## Related on Trend Hunter - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Villainous Comic Character Makeup](https://www.trendhunter.com/trends/revolution-beauty-x-dc-supervillains-collection.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md)