# Gender-Neutral Fragrance Collections These Perfumes Were Designed to Appeal to Both Men and Women By Mishal Omar | Published 2016-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/genderneutral-fragrance References: [hypebeast](http://hypebeast.com/2016/8/phlur-gender-neutral-fragrance) & [phlur](https://phlur.com/products) Created by 'PHLUR,' these gender-neutral fragrances work to oppose gender norms and standards. Not only are these fragrances intended to be unisex, they are also created in a way that minimizes their impact on the environment. The brand uses synthetic alternatives that forgo the need to use Natural Indian Sandalwood or the Styrax tree -- both of which are depleting resources that are commonly used in scents. The bottles are opaque and cubic in shape and were made from 20% recycled glass. The gender-neutral fragrances are also light resistant which ensures that the scent remains strong for as long as possible. These unisex perfumes come in a variety of different scents that were designed to appeal to multiple demographics at once. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Unisex Fragrances:** Creating fragrances that can be worn by both men and women opens up new market opportunities and challenges traditional gender norms in the industry. - **Eco-friendly Fragrances:** Developing fragrances using synthetic alternatives and sustainable packaging addresses environmental concerns and meets the growing demand for sustainable products. - **Multi-demographic Appeal:** Designing fragrances that can appeal to multiple demographics simultaneously provides a competitive advantage in a diverse and inclusive market. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can incorporate gender-neutral fragrances into their product offerings, expanding their customer base and appealing to consumers seeking inclusive options. - **Sustainable Packaging:** The sustainable packaging industry can collaborate with fragrance brands to develop eco-friendly and visually appealing packaging solutions that reduce environmental impact. - **Market Research and Consumer Insights:** Market research firms and consumer insights companies can help fragrance brands identify and understand the preferences and purchasing behaviors of diverse demographics to optimize their product development and marketing strategies. ## Related on Trend Hunter - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md)