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# Expressive Gender-Neutral Fashion Runways
Maison Margiela's SS 19 is Provocatively Androgynous

By Kalin Ned | Published 2018-09-27 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/genderneutral-fashion1
References: [highsnobiety](https://www.highsnobiety.com/p/maison-margiela-ss19-2/#slide-3) & [maisonmargiela](https://www.maisonmargiela.com/ca)

John Galliano boldly debuted his work for [Maison Margiela](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall) at Paris Fashion Week and the presentation consisted of gender-neutral fashion that embraces expressivity and individuality. Although the week was centered around contemporary high-end womenswear, the Maison Margiela Spring/Summer 2019 runway was "a two-way street" as both male and female models strutted down the catwalk in deconstructed silhouettes that were heavily informed by the [modern avant-garde](https://www.trendhunter.com/trends/hm-x-glenn-martens).

The gender-neutral fashion ensembles were aptly referred to as "sliced-up experiments." From the lace detailing on skirts and sleek PVC inserts to topsy-turvy suits and cut-out outerwear, Maison Margiela's Spring/Summer 2019 presentation definitely turned heads in Paris. This may have been a result of the artistically sculptural quality of the silhouettes or simply because of the provocative exploration of gender-neutral fashion.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 94% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Gender-neutral Fashion:** Disruptive innovation opportunity: Create a brand that specializes in gender-neutral fashion, catering to individuals who value self-expression and individuality.
- **Expressive Fashion:** Disruptive innovation opportunity: Develop a line of fashion that embraces expressivity through bold designs and unconventional silhouettes, appealing to those seeking unique and avant-garde clothing.
- **Androgynous Runways:** Disruptive innovation opportunity: Introduce fashion shows that showcase both male and female models wearing androgynous designs, challenging traditional gender norms and expanding representation in the industry.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Create a retail space that focuses on gender-neutral clothing, providing a unique shopping experience for individuals looking to break away from traditional gendered fashion.
- **Fashion Design:** Disruptive innovation opportunity: Establish a fashion design studio that pushes boundaries by creating expressive and avant-garde designs that challenge societal norms and expectations.
- **Fashion Events:** Disruptive innovation opportunity: Organize fashion events and runways that celebrate androgynous fashion, fostering inclusivity and diversity within the industry.

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