# Unisex Baby Clothes This Retailer's Online Store Includes Gender-Neutral Baby Clothes By Katherine Pendrill | Published 2016-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/genderneutral-baby-clothes References: [mamasandpapas](http://www.mamasandpapas.com/range/all-unisex/10086/) Popular retailer Mamas & Papas is fighting gender-based shopping by giving consumers the option to shop for gender-neutral baby clothes online. Following in the footsteps of retailers such as Zara, the company's ungendered collection allows parents to purchase clothing that is appropriate for any child. While Mamas & Papas ecommerce site does include separate sections for boys and girls, it also includes a unisex option for those looking for gender-neutral baby clothes. The clothing in this section comes in subtle patterns and neutral shades such as white, beige and grey. There are many different options to choose from, including bodysuits, onesies and knitted cardigans. One common trait that each garment shares is a focus on practicality, comfort and durability rather than on colorful patterns that will immediately identify an infant as a boy or a girl. Unlike other retailers that offer overtly masculine or feminine garments, Mamas & Papas allows parents to dress their children in unisex garments from any early age. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Baby Clothes:** Retailers can leverage the market demand for gender-neutral baby clothes by offering ungendered collection in their store. - **Practicality Over Gender-specificity:** Retailers can offer infant clothes that focus on practicality, comfort and durability rather than on colorful patterns that immediately identify as boy or girl. - **Breaking Gender-based Shopping:** Retailers can help break gender-based shopping by giving consumers the option to shop for gender-neutral baby clothes online. ### Sectors Adopting This - **Retail Industry:** Retailers can offer gender-neutral baby clothes to cater to the market demand for ungendered baby clothes. - **Apparel Industry:** Apparel companies can manufacture gender-neutral baby clothes that focus on practicality, comfort and durability rather than on colorful patterns that identify as boy or girl. - **E-commerce Industry:** E-commerce companies can facilitate online sales of gender-neutral baby clothes to break the gender-based shopping pattern. ## Related on Trend Hunter - [Expansive Baby Collections](https://www.trendhunter.com/trends/mamas-papas.md) - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md) - [Mom-Approved Baby Clothing Lines](https://www.trendhunter.com/trends/maybe-baby-collection.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md)