# Genderless Concept Stores L'INSANE is a Fashion-Forward Retail Destination, Located in Paris By Kalin Ned | Published 2019-07-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/genderless-concept-store References: [highsnobiety](https://www.highsnobiety.com/p/linsane-genderless-fashion/) & [l-insane](https://www.l-insane.com/) L'INSANE is a genderless concept store that "encourages style expression outside of the box." As many are turning to the non-binary instead of the defined, retail spaces like this are beginning to gain traction. Located in Paris, this label is fashion-forward, daring, chic, and experimental. In terms of its online presence, L'INSANE boasts an opinionated blog and its clothing is all grouped under the category of 'Human.' With reference to its brick-and-mortar establishment, the genderless concept store boasts a strong vibe that fuses notes of industrialism and minimalism. L'INSANE's inventory contains a rich assortment of some of the most cutting-edge brands in the realm of [luxury fashion and streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens). This includes labels like New York-based [Telfar](https://www.trendhunter.com/trends/telfars-nyc-flagship), jewelry designer Alan Crocetti, 032c, Mane Mane, and more. Photo Credits: Highsnobiety/ Julien Tell, L'INSANE ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Genderless Fashion:** Fashion industry can innovate by creating and promoting genderless clothing, to increase acceptance and inclusivity among customers. - **Concept Stores:** Retail industry can leverage the trend of concept stores with unique themes, to attract and retain customers looking for unique and personalized shopping experiences. - **Online Presence:** Various industries can expand their online presence by creating platforms like opinionated blogs and curated collections, to increase engagement and enhance customer experience. ### Industries Being Reshaped - **Fashion:** Fashion industry can adopt the concept of genderless fashion by promoting and experimenting with unique styles to cater to the non-binary customer segment. - **Retail:** Retail industry can leverage the trend of concept stores by creating and promoting unique themes and experiences, to increase footfall and customer engagement. - **E-commerce:** E-commerce industry can enhance customer experience by creating platforms like opinionated blogs and curated collections, to increase customers' loyalty and increase average time per session. ## Related on Trend Hunter - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Contemporary Experiential Retail Establishments](https://www.trendhunter.com/trends/la-maison-gnrale.md) - [Culturally Influenced Parisian Boutiques](https://www.trendhunter.com/trends/luniform.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md)