# Lightweight Genderless Body Mists Henry Rose's New Fine Fragrances are Lightweight & Refreshing By Laura McQuarrie | Published 2023-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/genderless-body-mists References: [forbes](https://www.forbes.com/sites/celiashatzman/2023/07/10/michelle-pfeiffers-henry-rose-launches-a-new-fragrance-category-thats-perfect-for-summer/?sh=bcacdc543f12) & [henryrose](https://henryrose.com/) Michelle Pfeiffer’s [Henry Rose](https://www.trendhunter.com/trends/windows-down-by-henry-rose) brand is venturing into a new fragrance category with the creation of a new line of transparent and genderless body mists. Body mists are alluring not only for their scents but also their lightweight and refreshing formulas, making them a popular choice for fragrance lovers during the heat of summer. In fact, Henry Rose intentionally launched these genderless body mists to offer consumers a new experience. On this new category of body sprays, Pfeiffer told [Forbes](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner), “They are a water-based, alcohol-free formula that will reach a broader demographic wanting a safer fine fragrance in a lighter, less concentrated format." These all-new fine fragrances are available in captivating, personality-packed scents like Mustang Sally and [Blonde Barry](https://www.trendhunter.com/trends/blonde-enrich). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 58% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Transparent Genderless Body Mists:** With the launch of genderless body mists, Henry Rose taps into the growing consumer demand for transparent and inclusive fragrance options. - **Water-based Alcohol-free Formulas:** Henry Rose disrupts the fragrance industry by introducing a new line of fine fragrances with water-based, alcohol-free formulas, catering to consumers seeking safer and lighter fragrance options. - **Lightweight and Refreshing Body Sprays:** The popularity of lightweight and refreshing body sprays among fragrance lovers sparks the market opportunity for Henry Rose to offer a range of body mists suitable for the summer season. ### Who This Affects Most - **Fragrance Industry:** The fragrance industry is presented with the opportunity to tap into the growing market demand for transparent, genderless, and lightweight fragrance options offered by Henry Rose's new body mists. - **Personal Care Industry:** Henry Rose's introduction of water-based, alcohol-free body mists presents an opportunity for the personal care industry to explore innovative and safer formulations for fine fragrances. - **Beauty and Cosmetics Industry:** The beauty and cosmetics industry can take advantage of the consumer preference for refreshing and lighter fragrance options by incorporating Henry Rose's lightweight body sprays into their product offerings. ## Related on Trend Hunter - [Take-Anywhere Fragrance Mists](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists.md) - [Play-Inspiring Body Mists](https://www.trendhunter.com/trends/noteworthy-body-mists.md) - [Multipurpose Scented Mists](https://www.trendhunter.com/trends/scented-mists.md) - [Expressive Body Mists](https://www.trendhunter.com/trends/phlur-body-mists.md) - [Refreshing Genderless Fragrances](https://www.trendhunter.com/trends/windows-down-by-henry-rose.md) - [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md) - [Fine-Fragrance Body Mists](https://www.trendhunter.com/trends/nest-body-mists.md) - [Unconventional Fruity Body Mists](https://www.trendhunter.com/trends/body-mist-collection.md) - [Easy-Wearing Fragrance Mists](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists.md)