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# Designer Gender-Fluid Fashion Lines
adidas Partners Up with Olivia Oblanc for a Striking Capsule

By Kalin Ned | Published 2018-11-19 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/genderfluid-fashion
References: [hypebeast](https://hypebeast.com/2018/11/adidas-originals-olivia-oblanc-collaboration) & [adidas](https://www.adidas.ca/en)

The latest drop by [adidas](https://www.trendhunter.com/trends/advisry-and-adidas) Originals and emerging designer Olivia Oblanc builds on [sporty gender-fluid fashion](https://www.trendhunter.com/trends/humanrace-4). The offerings — a total of 15 pieces, embrace contemporary stylistics of streetwear through a vintage canvas. This is achieved with the inspiration and materials at-hand — adidas Originals extensive archive of retro sportswear and Oblanc's "workwear leanings."

The gender-fluid fashion collection features an eclectic presentation of silhouettes — both baggy and tailored. The capsule is elegant in its demeanor while being exceptionally sporty and comfortable. The color palette includes some attention-demanding nuances — the bold yellow and the royal blue are just two examples. In addition to that, adidas Originals and Olivia Oblanc adorn the gender-fluid collection with agreeable elements — from brand logos to zippers and buttons, bringing the offerings to a whole new level.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 82% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Gender-fluid Fashion:** Disruptive innovation opportunity: Develop inclusive clothing lines that blur traditional gender boundaries and cater to a diverse range of customers.
- **Streetwear Stylistics:** Disruptive innovation opportunity: Combine retro sportswear aesthetics with modern streetwear elements to create unique and fashionable clothing collections.
- **Collaborative Capsule Collections:** Disruptive innovation opportunity: Form strategic partnerships with emerging designers to create limited edition fashion capsules that bring together different creative perspectives.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Embrace gender-fluid fashion and streetwear stylistics to attract a diverse customer base and stay ahead of evolving fashion trends.
- **Sportswear Manufacturing:** Disruptive innovation opportunity: Collaborate with designers to incorporate vintage sportswear elements into modern collections, appealing to fashion-forward consumers.
- **Fashion Design:** Disruptive innovation opportunity: Partner with well-known brands to create collaborative capsule collections that merge different design aesthetics and capture consumer attention.

## Related on Trend Hunter

- [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md)
- [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md)
- [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md)
- [Sneaker-Inspired Sporty Bags](https://www.trendhunter.com/trends/forza-e-coraggio.md)
- [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md)
- [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)
- [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)
- [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md)
- [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md)
